It was last year August when bitcoin-based digital wallet app, Abra, was featured on the Apple Music reality television show Planet of the Apps. The premise of said show goes like this: software developers have 60 seconds to sell their idea to a panel of celebrity judges, of which includes Gwyneth Paltrow, and when Abra proposed their currency investment application, Paltrow wasted no time by jumping on the cryptotrain and quickly became an official advisor for the company.
One Academy Award for Best Actress? Check. One Golden Globe Award for Best Actress? Check. Marry and divorce a musician? Check. Become a staple of the Marvel Cinematic Universe? Check. What else could Gwyneth possibly want? Something to do with Bitcoin, I imagine, otherwise she wouldn’t be on
this list, right? Right!
Bonus fact: Apple is also the name of Gwyneth’s daughter, which I believe was not part of any sponsorship deal.