The Psychology Behind Famous Logos


When you look at a logo, you might think that this company simply chose this design because they thought that it looked good. But you’ll be surprised to know that, unconsciously, a picture really does say a thousand words. When designers know the secrets that are hiding inside our brains, they can use it to their advantage to make a brand more successful. And do you want to know how they do this? Stay tuned as we show you The Psychology Behind Famous Logos.

There are a lot of theories on the Apple logo. But when you look at the original logo, you can see a drawing of Newton sitting under a tree with a fruit that is just about to fall on his head. This is why we could say that the company is associated with knowledge, as we can get a lot of information when we have access to a computer. If you want to know more about this, make sure you watch our video to know what a man who studied semiotics thinks about that!

There is also a symbol in McDonald’s logo. But this time, it is hidden because it is a little more inappropriate. In the ‘60s, a psychologist worked on the new logo of the company and said that his subliminal message would attract more customers. He also said something about Freudian theories. But if you want to see what is hidden in the logo, you’ll have to watch the video until the end. Maybe this could explain why McDonald’s is so popular.

Stay tuned to hear more about brands like Google, KFC, Twitter, Gillette, Bic, Adidas, Skype, and FedEx. Do you believe in any of these surprising theories? Don’t be shy to tell us what you think in the comments section and subscribe to TheThings for more stories like this. Thanks for watching!