Music Videos give an eye into the visual world of a song and artist. Music videos rose in popularity in the late 80’s, along with the notion that there are hidden agendas in these videos. Whether it’s your favorite artist belting out their new chart topper, or a seasoned songstress teaming up with Disney, everything from illuminati references, to sending quick messages to an ex-lover has been discovered in these videos.
Illuminati symbols in pop culture are nothing new, and in these music videos they can be found multiple times. Katy Perry has what are thought to be subliminal Illuminate messages in their videos. Perry’s hit “Roar” specifically talked about “eye of the tiger” which is also said to be a meaning for tiger’s eye used in witchcraft. Witchcraft and Illuminati seemingly go hand and hand, according to Illuminati theorists. They believe that many popular artists have to show their loyalty to the Illuminati by surrendering their soul to witchcraft or the devil, only then will they be able to be superstars in the entertainment world.
Like her bff Katy Perry, singer Rihanna has some hidden meaning behind her song “Diamonds” though, it may not be as shrouded in conspiracy. It’s no secret that Rihanna and Chris Brown had a very rough on again, off again relationship. The songstress even displayed what many believed was an homage to their relationship, in her video “We Found Love”. And in 2009, Brown even allegedly assaulted Rihanna, and that was the end of their relationship. In 2012 “Diamonds” was released and it’s with this song where Rihanna found her happy place after her split with Brown. The singer was even quoted saying “The lyrics are hopeful and positive. It’s about love, and the gears are different than what people will expect.”
Not all of these music videos have illusions of centuries old secret societies; some of them have messages as simple as reaching out to an ex. In Justin Bieber’s “What Do You Mean” music video, there is a scene where he and his love interest are brought to a secret party. At this party, the walls are decorated in graffiti, and within the graffiti, for a split second, you can see the name “Selena” flash on the screen. This is thought to be a possible reference to Justin’s ex, Selena Gomez, and their on again off again relationship.
Another simple and less scandalous subliminal message in a music video is that of numerology in Sia’s “Chandelier” video. In the video the number 7 can be seen on a door. This number is Sia and the dancer in the video, Maddie Ziegler’s, life path number. A life path number represents the essence of the person’s personality. It can be calculated by using Sia’s birthday 12/18/1975, and adding all the numbers together: 1+2+1+8+1+9+7+5 = 34 until you get to a single digit 3+4 = 7. The same can be made with Maddie’s birthdate 9/30/2002: 9+3+0+2+0+0+2 = 16 1+6 =7. In numerology, the 7 represents “The Seeker”. Is this a coincidence that both the singer and the dancer in this video are “7’s”?