YouTube has long since not allowed any donations to happen directly on the video sharing platform, but that is changing.
According to The Verge, YouTube will soon allow donations for fundraisers. It's called YouTube Giving and is still in beta but is just another way of supporting creators with new tools.
It will support community fundraisers, campaign matching, as well as Super Chat for Good. YouTube has said that they are covering fees for the beta period but has not yet confirmed if there will be any fees when it goes live entirely.
One feature actually lets several creators support the same fundraiser at the same time. This means that it can gain more support and limit confusion for people who have already donated to the same fundraiser. This is great since it has been an issue in the past as users could be asked to donate to multiple similar campaigns. What this essentially does is reduce the confusion that might occur.
One cool thing is the Campaign Matching option, which allows the creator to match donations. It's a great tool if a creator is providing an incentive by saying that they will match an amount given to the cause.
Finally, the Super Chat for Good feature simply sends the funds to a non-profit chosen by the creator. It is also worth mentioning that it's a branch of the Super Chat feature, which has seen a lot of usage from large live streams.
Since the feature is in beta, not many people can use it but users can already start donating to one fundraiser that is called Hope for Paws, which raises money for animal rescue and recovery, a noble act that many people tend to get behind.
This is a great opportunity for anyone that is starting to stream or is already a large-scale streamer. This will eliminate all the extra steps that are involved in both partaking in a fundraiser and running one all-together. YouTube just wants to make the lives of people easier than they were before.
All in all, the service will likely see some success because of the simplicity, but it really depends on the usages and support features that it has got backing itself up.