As more people are trying to cut back on the amount of meat they eat, KFC is breaking ground by trialing meat-free fried chicken.
It is no longer a secret that the meat and dairy industry is doing a tremendous amount of damage to the planet. That's why more and more people are choosing to become not just vegetarian, but vegan. Giving up meat as well as any products that come from animals such as cheese, milk, and even honey.
For people who have eaten meat and dairy their entire lives, cutting it out of their diet completely at the drop of a hat can be both daunting and difficult. That's why many people are opting to be flexitarian. The act of trying to eat less meat rather than eliminate it from your diet altogether. That's where KFC's latest product enters the fray.
Vegan fried chicken. That's right, the colonel's famous product made entirely out of products that contain no meat or dairy. The chicken is being trialed in one KFC restaurant in Atlanta, Georgia starting today (Tuesday, August 28, 2019). We're assuming if it proves to be popular, it will be rolled out to more locations in the US and maybe even beyond. Since KFC are chicken specialists, the fast-food giant has employed the help of Beyond Meat, experts in meatless meat products.
Beyond actually has its own line of vegan fried chicken which was previously available in stores in the US. However, it was pulled from shelves a while ago so the company could improve its recipe. We're assuming the new and improved product is what KFC-goers in Atlanta can currently get their hands on. It also means KFC has beaten chicken rivals Popeye's and Chick-fil-A to the punch when it comes to vegan chicken.
There is a catch, though. As of right now, KFC's vegan chicken is fried in the same oil as regular chicken. For strict vegans, that's not good enough. However, KFC has been incredibly honest when it comes to their target audience for this product. It isn't aimed at vegans per se, but the aforementioned flexitarians. Customers of theirs who might try the vegan alternative in their furthered attempts to eat less meat.