Amazon CEO Jeff Bezos just made many parents and their young children very happy and it has nothing to do with Prime two-day shipping. One of the world's best-known billionaires just launched "Day One Fund" — a $2 billion project to assist homeless families and to build an entire network of preschools which are sorely needed for homeless families in low-income communities.
CNBC reported that some of Bezos' largest critics have called him out in the past for not putting enough of his money towards worthy charity causes. Bezos, the founder of rocket company Blue Origin and owner of The Washington Post, is currently considered to be the richest man in modern history. This past summer, Bezos offered hope that he had some specific ideas in mind as far as where he wanted to concentrate his philanthropic intentions.
The official announcement came through on Thursday in the form of a tweet with Bezos giving a shoutout to wife, MacKenzie Bezos in the midst of the long, explanatory tweet.
"MacKenzie and I share a belief in the potential for hard work from anyone to serve others," part of Bezos' tweet read.
Bezos expands upon the name chosen for the project, "Day One Fund" in the tweet. Stating that he often talks about the importance of maintaining a "Day 1 mentality," he applies that mindset to every aspect of his life.
"It was a Day one outlook that made me reach out to ask for suggestions on approaches to philanthropy last year," Bezos tweeted. "By so many important measures the world keeps getting better, and it's one of the fantastic aspects of human nature that we humans never stop looking for (and finding!) ways to improve things."
He goes on to state that every new generation lives better than the lives of their grandparents and if our own great-grandchildren do not have lives that are better than ours, we have failed greatly.
"Where's the good in the world, and how can we spread it?" Bezos wrote. "Where are the opportunities to make things better? These are exciting questions."
Day One Fund will focus on creating a network of brand new, non-profit, tier-one preschools only in low-income communities as well as funding non-profits that already exist and are currently helping homeless families.
Bezos stated that he was excited for the project to begin because it will provide the opportunity to "learn, invent and improve." He also insisted that the same set of principles will be applied toward Day One Fund that have been used to drive Amazon's massive success.
"Most important among those will be genuine, intense customer obsession," Bezos tweeted. "The child will be the customer."
If Amazon's track record for success under Bezos' command is any indication, the families and young children who will benefit from Day One Fund are surely fortunate souls.