Password sharing has become pretty commonplace nowadays. It's like carpooling, but more satisfactory, especially if you're on the receiving end and you don't have to spend anything.
While password sharing is quite economical, it does hurt companies that would have otherwise possibly gained another customer and they'd very much love to prevent anyone from benefiting from their services without paying full price or anything at all. With Disney set to launch it's very own streaming service, Disney+, in November, the entertainment giants claim to have something in place to combat the practice.
The Walt Disney property and Charter Communications has announced a new distribution arrangement to continue to share Disney content with persons who are Spectrum customers. Their press release probably won't mean anything to non-Spectrum customers but there is an important tidbit in there as it pertains to piracy and password sharing.
“Additionally, Disney and Charter have also agreed to work together on piracy mitigation," it reads (via Collider). "The two companies will work together to implement business rules and techniques to address such issues as unauthorized access and password sharing.”
There's not much else to go on here as neither company divulged details on how they plan to combat the practice exactly but an ARS Technica article suggests that the development could specifically affect those who use a Charter TV account to access Disney content. The piece also dismisses the notion that Charter may monitor broadband network usage when Disney services are delved into.
The streaming magnates also consider it great marketing, given that they're "in the business of creating addicts." Disney, though, doesn't see things that way.