A Dutch bike company has seen damages done to its products during deliveries fall by as much as 80% after printing pictures of TVs on the boxes.
Chances are pretty much everyone reading this has fallen foul of a package arriving in pretty poor shape. While what's within the box is considered important to the sender and the recipient, odds are those responsible with it in between don't care quite as much. It doesn't happen to us often but honestly, it happening even just once is one time too many.
You'd have to imagine that the knowledge of what is inside a package must affect how a person goes about delivering it. If it has "fragile" written across it in big red letters then we'd hope our postman or Amazon delivery driver will take heed and be a little more careful with it. Again, not guaranteed, but you're definitely increasing your chances of it arriving in one piece.
VanMoof, a Dutch bike company, is proof that couriers and delivery workers take extra care of a package if they believe something breakable is inside. As reported by The Independent, VanMoof proved this by printing pictures of flatscreen televisions on the side of its boxes despite there obviously being bikes insides. Since doing so, the company has seen damages caused by deliveries drop by an incredible 70-80%.
VanMoof's creative director Bex Rad revealed that regardless of the companies they went with, their bikes were still getting damaged on a far too regular basis. So much so that their store in Brooklyn wound up being filled with bikes that needed to be refurbished. With a goal to move 90% of all its sales online by 2020, VanMoof's team needed to come up with a solution and clearly, the innovative one that they put into practice has worked wonders.
There is one glaring issue we see with VanMoof's plan. They've told the world. Any delivery drivers reading this will now know that VanMoof boxes with TVs printed on the side actually contain bikes. The company initially planned on keeping its secret well, secret, but after the idea was leaked on Twitter they decided to lean into it. Hopefully, the courier world won't be clued in. We won't tell if you don't.