Companies new to the streaming world are all trying to entice you by offering up their services for free, but that can't last forever.
If it already feels as if the movie and TV streaming world feels a little crowded, now might be the time to brace yourself. Streaming is the way the world is consuming its content right now and everyone wants a piece of the pie. Netflix has taken the lion share of the attention and the consumers' streaming money until now, and that might be about to change.
Disney+, HBO Max, Apple TV+, they're all here to take away some of Netflix's business. In an ideal world, we would all have all of the streaming services all of the time. The trouble is, even though subscriptions are relatively cheap separately, sign up to all of them and you might find yourself with a pretty hefty bill.
Not right now, though, at least if you plan carefully. There's a huge chunk of Netflix subscribers that won't leave the platform as they're happy with what they have. That means Netflix's new rivals need to offer up what they have for free to tempt people over and then keep them there, and that's exactly what they're doing.
If you buy an iPhone, iPad, Mac, Or Apple TV right now, you'll get a year of Apple TV+ for free. Verizon is giving its wireless customers a year of Disney+ for free, which launched yesterday. AT&T is giving customers who already subscribe to HBO HBO Max for no extra cost. Basically, if you're an HBO subscriber on AT&T with Verizon wireless who is in the market for a new iPhone, you're in for a very entertaining 12 months.
Here's the thing, it can't last forever. These companies eventually need to make a profit from their services. It's the same premise as Netflix offering its first month free. The hope is that customers will see enough to think "yeah, I like this and they deserve my money." Giving them a year of it for free will certainly get them hooked, and after that, it'll be time to pay up, so make the most of it.