Nike has introduced their first smart shoe, the Nike Adapt BB, a sneaker that laces itself and does a few other things.
The kicks, designed for basketball players - but, of course, not limited to - is built to adapt to certain changes that can occur while playing the sport or just moving around.
It's not unusual for a shoe to feel extremely comfortable at one point but quite unaccommodating minutes later. Feet can also expand up to half a size during rigorous activity.
Introducing Nike Adapt BB. Power laces for the perfect fit.— Nike (@Nike) January 15, 2019
Pre-order now for a limited time only on https://t.co/bowoctlxR0 in the U.S. Arriving globally February 17: https://t.co/5cm5ou0XQC #nikeadapt pic.twitter.com/UDbUBK7HvK
Nike's upcoming release, though, seeks to effectively combat such problems and is a serious upgrade on their 2016 Nike HyperAdapt 1.0, their first multipurpose sneakers to feature power lacing.
The company has combined their power-lacing system with an app and firmware which will be updated regularly to bring players and fans a shoe that adjusts as soon as one puts it on. A motor and gear system senses the tension needed by the particular foot and keeps it snug by conforming to give a tailored fit.
“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” Nike VP Creative Director of Innovation Eric Avar said, via Nike.com.
“During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience."
Nike claims that the tensile strength of the underfoot lacing can pull up to 32 pounds of force.
The Adapt BB is controlled by FitAdapt tech which can convey settings by both manual touch or by using the Nike Adapt app on a smartphone. Persons wearing the shoes will be able to control the tightness of the fit, which can be changed at any moment.
Boston Celtics star Jayson Tatum was one of the players who debuted the kicks during his warmups on Wednesday night, with the player also taking part in the testing process.
“Bill Bowerman’s original insight was that fit is the foundation of athletic performance,” Avar adds. “The Nike Adapt BB helps the athlete find their custom fit and provides uncompromising lockdown, feel and traction throughout a game, but we knew it would only be validated once the game's best players tried it out."
Said shoes will be dropping on February 17 but can be preordered from the Nike website for a limited time.