Whether you love it or hate, makeup often plays a crucial role in our lives. We all have our favorite matte lipsticks that we swear by, concealers that hide any blemishes on our faces and mascara that gives our eyes that smoky, sexy vibe.
Some of us have stumbled into our mother’s makeup kit, playing with them and making a mess of things while we were still kids. Some of us wondered what it would be like to work behind makeup counters and trying out new and fancy products for free.
In this list, we’ll be ranking the best-selling make-up brands out there, right now.
The French fashion designer will always be revered for founding one of the most important fashion houses, which has influenced the luxury, fashion and beauty industries for years.
Often synonymous with elegance and class, most of Dior’s products are marketed for women, although they now have divisions for children and men too.
Their products, be it lipsticks or face powders, all cost a fortune but they’re worth it.
Another French cosmetics company and an offshoot of L’Oreal, Lancôme’s products are also aimed at the luxury clientele. Whether you’re looking for lip liners, eye shadow palettes or BB creams, they have it all covered, albeit at high-end prices.
Originally, the company was founded as a fragrance house by Guillaume d'Ornano and Armand Petitjean in 1935. The company is also pretty well-known for their collaborations with noted make-up artists.
A household name by now, Maybelline is one of the most popular and affordable make-up brands out there. A subsidiary of L’Oreal, Maybelline’s founding has an interesting history.
Legend goes that 19-year old Thomas Lyle Williams noticed his sister mix Vaseline, coal dust and burnt cork to give a fuller and darker look to her eyes. He modified the mixture with a chemistry set and marketed a local product called “Lash-Brow-Line."
It was followed up with mascara and eye products and Maybelline the cosmetics brand was born.
You may not know it, but Shiseido has been around for quite some time — for over 140 years to be precise. This Japanese company was founded in 1872, initially as a pharmacy and then as a restaurant, which interestingly enough played a role in bringing ice cream to Japan.
In 1917, the company came out with the Rainbow Face Powder, which provided the user with seven colors of face powder to choose from instead of the traditional white.
Right now, the company has over 25,000 outlets scattered all over the world.
Another French luxury company, Clarins was founded by a medical student who had created luxury products sourced entirely from plants. Clarins products are not just sold at department counters but also in selected pharmacies.
The founder Jaques Courtin Clarins also set up the The Courtin Arthritis Foundation that has played a significant role in furthering research into rheumatoid arthritis.
5 Estée Lauder
A multinational company based in Manhattan, Estée Lauder began as a skin-care brand, that sold precisely four products, before expanding to include makeup, fragrances, and the like. Some of their spokesmodels or “faces” in the past include Elizabeth Hurley, Gwyneth Paltrow and Liya Kebede, the first African-American supermodel, to model for them.
In fact, most of the well-known makeup brands of today are all owned by this company, including M.A.C, Smashbox, Clinique, Bobbi Brown, Too Faced, La Mer and Tom Ford Beauty.
Neutrogena is an American brand based in Los Angeles that is now owned by Johnson & Johnson conglomerate. It was originally founded in 1930 as a cosmetics company called “Natone” by Emanuel Stolaroff. In addition to cosmetics, the company is also well-known for their skincare lines that focus on acne treatment and anti-ageing serums.
Most of Neutrogena’s spokesmodels include popular celebrities of the day such as Nicole Kidman, Kristen Bell, Diane Lane, Vanessa Hudgens, Deepika Padukone and Emma Roberts, making the brand name increasingly visible and appealing.
Like Christian Dior mentioned previously on this list, Chanel is another brand name that is instantly associated with luxury, haute-coutre, and for pioneering fashion trends such as the LBD or the “Little Black Dress." Their makeup lines are sold all over the world, both in department stores as well as in boutique shops.
One of their most well-known product lines in the past was the “Vamp Nail Polish” — a dark-red and black nail polish created in 1994 that was, at one point, the fifth best-selling nail polish in the world. And in case that sounds really familiar, Uma Thurman wore Vamp in the 1994 film Pulp Fiction directed by Quentin Tarantino.
Coco Chanel, regarded as one of the most elegant women ever, once said, “A girl should be two things: classy and fabulous.”
Well, that just about sums up the essence of the brand.
Clinique is one of the most successful subsidiary companies of Estée Lauder, well-known for their dermatologically-driven products. In fact, Clinique was the world’s first company to use allergy-tested, dermatologically-driven products as they debuted at Saks Fifth Avenue in the UK in 1968.
They often have customized products to match one’s skin tone and their products are also 100% fragrance free. They also have a special line called Clinique Medical that is only available in physician’s offices.
L’Oreal is currently the world’s largest cosmetics company by a fairly large margin. The company was originally founded by Eugène Paul Louis Schueller, a young chemist in 1909 who had developed a hair dye formula and was selling it to Parisian hairdressers. The company owns both luxury and consumer subsidiaries such as Yves Saint Laurent, Lancôme, Kiehl’s, Garnier, Maybelline and NYX.
The company also plays a pioneering role in research and innovation in the beauty industry, having set up six research centers worldwide. L’Oreal has also conducted extensive research in looking for alternatives to animal testing. They have also collaborated with UNESCO in providing awards and fellowships to women achievers working in science.
Which makeup brand do you positively swear by?