Beauty is an industry that is worth $532 billion, according to Business Insider. Every day we see the release of new brands and products that promise to make people look younger and prettier. It is no surprise that celebrities want to invest in that niche and team up with powerful brands. More than just using their image, some of them are involved in every step of producing those products.
In the last few years, we have seen dozens of celebrities announcing their makeup lines. Some of them are really great and offer high-quality products. Curious? Keep scrolling and discover the best of them.
10 Lady Gaga
Lady Gaga is the newest celeb to release her makeup line. The Lady Gaga Haus Lab is available since September, and according to the singer, it aims to go against "giant social media beauty pageant competition." The singer and actress teamed up with the makeup artist Sarah Tanno, and they created high-pigment lip liners, gloss, and a liquid-to-powder shimmer. The products are available exclusively on Amazon.
The prices start at $16 and go up to $49, which make the products affordable. It certainly will add some millions on Lady Gaga's empire.
Rihanna's is one of the most relevant names in show business. More than a beautiful voice, she is an eager entrepreneur. Although she doesn't release an album since 2016, the Shine Like a Diamond singer is busy with her multiple endeavors. One of them is Fenty Beauty, a makeup line.
The brand was a revolution in the beauty industry. The singer and the team worked for two years to create the products. They came up with 40 different shades of the foundation, among other things. That changes things in the market, and other brands followed Rihanna and added more color options in their portfolio.
8 Kylie Jenner
Kylie Jenner is the youngest billionaire in the world, according to Forbes. She was born into a wealthy family, which helped. However, she built a beauty empire with Kylie Cosmetics, and she became outstanding in an industry that looks saturated with products.
When the internet was busy talking about her lip fillers in 2015, Kylie decided to release her brand with a kit for the lips, with liners and lip cream. In two years, she made $630,000,000 on sales and released more products that are loved by her clients.
7 Drew Barrymore
Many celebrities start to endeavor in the beauty industry in the last few years. Drew Barrymore is one of them. The Charlie's Angels star is one of the owners of Flower Beauty, a makeup brand and the prices range between $4 - $40. Clients can find it on Walmart and also in other countries like Australian, Canada, and England.
One of the best things about the brand is that it is cruelty-free. Barrymore is very involved with the brand, and she follows the creation of the 50 new products they release every year.
Iman is one of the wealthiest models in the world. More than beauty, she has an entrepreneur esprit that is responsible for part of her fortune. When Iman started modeling in the '70s, she struggled a lot to find the right foundation. She combined several shades until finding the perfect one she always had it in her bag.
In 1994, much before Rihanna, she released her beauty line, Iman Cosmetics, with several products for an affordable price. The brand is still active and was one of her pioneers when it comes to diversity.
5 Kat Von D
It is impossible to talk about celebrities with makeup lines and don't talk about Kat Von D. The reality TV star teamed up with Sephora to create her products. It is a long-time and successful partnership. The high-quality of the products made Kat Von D, one of the top sellers at Sephora. In 2019, she announced her brand became 100 percent vegan.
Kat Von D has been involved in some polemics the last years, like when she announced that she would not vaccinate her child. Therefore, some people were boycotting her brand.
4 Victoria Beckham
Victoria Beckham is a beauty mogul and successful entrepreneur. Besides her fashion brand, she also has a great makeup line. The highlight of the collection is the smoky eye essentials.
Besides the high-quality of the products, Victoria Beckham wanted her products to be sustainable. So the cases have a small amount of plastic and corn-based material for the shipping. There is also a guide online that explains how to recycle the products. It is undoubtedly a brand that knows what new consumers are looking for. They intend to expand and launch new products in the future.
3 Millie Bobby Brown
Millie Bobby Brown might be only 15 years old, but she is already a teen fashion icon and entrepreneur. In September, she announced her beauty brand, Florence by Mills. The brand is affordable, so her teenage fans can buy it, and the products costs from $10 up to $34. She also says that the makeup was made for younger skins.
Florence was the name of her grandmother, and she wanted to make a tribute to her. There are huge chances Millie Bobby Brown will become a beauty mogul in some years.
2 Jessica Alba
More than beauty, Jessica Alba is also a successful entrepreneur. In 2015 the actress was on the Forbes list thanks to her billionaire empire with the Honest company, which has a range of multiple beauty products.
The Honest Beauty had over 80 items on their portfolio. Last year, Alba announced she would reduce the number of products, because she doesn't want customers to feel overwhelmed. There are also skincare and hair products available. Probably it will help to increase the sales and focus on the top-seller products.
1 Miranda Kerr
Miranda Kerr is one of the most popular models on Victoria's Secret highway. Kerr spends hours of her day on a male up a chair, and she was tired of the number of chemicals on the products. That motivated her to create Kora Organics, an eco-conscious beauty brand in 2009. According to Fast Company, Kerr is the mind behind the concept of the product, and the model keeps a close eye on everything.
Kerr was ahead of other brands that were still no aware of the important niche of eco-conscious products would become.