Aside from rigorous travel demands, pressure to always look their best, and an incredibly busy schedule, life as a WWE Diva is pretty darn sweet. Not only do they get to entertain millions of people across the world, they get paid pretty nicely as one of WWE’s entertainers. Those who can stick around long enough to get out of their developmental deals (which are typically in the 20k to 40k range) find much more substantial contracts as the years go by.
Searching out accurate net worth numbers on celebrities is a difficult task, so the figures used in this list are on the more conservative side. For example, former WCW and WWE manager, Torrie Wilson, had net worth numbers as low as one million dollars, and as high as eighteen million!
Surprisingly, one of WWE’s most popular women ever, Sunny, wasn’t anywhere near showing up on this list. Even though her popularity reached crazy heights, she bottomed out just as badly; evidence of this is her charging money to take pictures with fans… in a bed – yikes!
So let’s check out the WWE Divas, both past and present, who have been the most successful at making a whole lot of money.
17. Kaitlyn – $450,000
Signing with the WWE in 2010, Kaitlyn spent only four years with the company, but in that time she was able to become a one-time Divas champion and winner of NXT (Season 3). Before the WWE, she spent much of her time in body fitness and her appearances in multiple competitions are partly what brought WWE along.
In 2014, she left WWE to start up her own workout clothing line “Celestial Bodiez” (a play off her real first name, Celeste). Along with owning a smoothie bar and working as a spokesperson for Prime Nutrition, Kaitlyn has been able to just make the list at $450,000.
16. AJ Lee – $720,000
Starting her wrestling training back in 2007, AJ Lee was eventually able to sign a contract with the WWE, becoming one of the company’s most popular Divas ever. During a down period in the women’s division, AJ was able to break through the ceiling. She became one of the most over wrestlers on the entire roster, thanks to her entertaining acting skills, and awesome selling in the ring.
AJ enjoyed a few years at the top, before retiring in 2015, to spend more time with her husband and former WWE wrestler, CM Punk, as well as focus her energies on the welfare of animals. AJ has an autobiography coming out in 2017, as well as an appearance in a recent commercial for Madden 16. Thanks to those couple years of amazing popularity in the WWE, AJ joins the list at $720,000.
15. Paige – $850,000
When it came to the wrestling business, Paige got going at a very early age, thanks to being raised in a family full of wrestlers. She started training at the age of 11, and even more incredible, had her first match at 13. From 2005 until 2011, she traveled the world working indy promotions, until WWE came calling. After spending some time in NXT, she was brought up to the main roster in 2014 and was an instant hit with the larger fan base.
Paige won the Divas title at 21, which was not only her debut match (against AJ Lee), but allowed her to become the youngest to ever hold the title, further propelling her popularity. Along with being a judge on Tough Enough, Paige was in the movie Santa’s Little Helper, and is on the cast of Total Divas. Not to mention all the merchandise and outside media appearances Paige does for the WWE, it shouldn’t be a surprise she’s already at $850,000 at only 23 years old.
14. Alicia Fox – $900,000
Before joining the WWE, Alicia made a living as a model, but in 2006 (making her one of the longest tenured Divas at the moment) she made a career change to pro wrestling, signing a developmental deal with WWE.
Alicia is a one-time Divas champion, and while never staying at the top of the roster, she’s always had a presence by doing a ton of outside media appearances for the company. She’s also been a guest or on the main cast since the inception of Total Divas, which has probably helped raise her net worth up to $900,000.
13. Candice Michelle – $1 Million
It’s fair to say Candice has tried just about everything in her career; before even getting to the WWE, she was in numerous car and fitness magazines, had a spread in Playboy, and appeared on both TV and in movies. In 2004, she linked up with the WWE, winning the Women’s championship once; she stayed with the company for five years.
Even with WWE she continued to do some modeling and advertisements, her biggest with Go Daddy, appearing in multiple Super Bowl commercials. Thanks to all of her hard work in multiple platforms, Candice lands at $1 million dollars, the first millionaire on the list!
12. Sable – $1.5 Million
Going back to the early 1990s, Sable did promotional work for companies including Pepsi and Guess; eventually she got paired up with the WWE, partly due to her real-life husband at the time, Marc Mero. Sable became his manger, eventually becoming more popular with the fans than Mero, which allowed her to continue her career solo.
She reached great heights of popularity and was able to be on the cover of Playboy not once, but twice! Unfortunately, the good times came to an end when Sable sued WWE for allegations of sexual harassment and an unsafe working environment; eventually the suit settled out of court in 1999. Sable was able to put out an autobiography, and appear in comics, TV, and movies, before returning to the WWE for a short period of time. She now spends time raising her kids and being with her husband, who you may have heard of, Brock Lesnar.
11. Brie Bella – $1.7 Million
Building “The Bella Twins” brand has been a boom for Brie Bella, enough so that she was able to split off into her own “Brie Mode” brand. Although not as popular as Nikki’s “Fearless” brand, she still has one of the larger merchandise sections among the women on the roster.
As a one-time champion, she’s worked for the WWE for just under a decade, gaining most of her popularity from being on Total Divas since it started. As the usually subdued sister, “Brie Mode” was born out of her nights when she had just a bit too much to drink, getting into a whole different mode. Between all of these ventures, Brie lands at a cushy net worth of $1.7 million dollars.
10. Eva Marie – $2 Million
After getting into model and fitness competitions (this seems to be almost a prerequisite to getting into the WWE, doesn’t it?) Eva Marie caught WWE’s eye as they were looking for some new Divas to add to Total Divas. On the show since it started, Eva became one of the more notable characters, building a fan base of haters that most wrestlers only dream of.
After a few years of doing just the show and media work, Eva has been given some more serious wrestling training, and is currently working up the ladder in NXT as one of their biggest heels. She’s also appeared on magazines like Muscle & Fitness and Maxim, allowing her to amass a net worth of $2 million in a relatively short period of time.
9. Natalya – $2 Million
The veteran of the women’s division has been wrestling all over the world since 2003, and has brought all of that experience to the WWE, helping all of the newer Divas along the way. She has won the Divas title once, and has become one of the biggest babyfaces for the company over the past few years. If you follow her on social media, you’ll already know she spends tons of time taking pictures with fans, especially ones who wait outside of house shows.
Outside of her usual wrestling schedule, Natalya has been on Total Divas since the first season, mostly known for her love of cats and her husband TJ. In regards to this list, from here on out are mostly retired names, but it’s interesting how much of the list (so far) consists of those who are on Total Divas – getting that “E! Money!”
8. Lita – $2.5 Million
The first Hall of Famer on the list, Lita changed the game when she joined up with WWE in 2000; initially serving as Essay Rios’ manager, she went on to team up with The Hardy Boyz, becoming one of the most popular women wrestlers ever.
She won the Women’s championship four times and was embroiled in a feud against Trish Stratus for a large part of her career. Once she retired from in-ring competition, Lita started up a short-lived music career, along with some part-time appearances with the WWE that eventually led to a spot as a coach on Tough Enough. Currently she’s a full-time creative writer for WWE and doing some pre-show panels for their PPVs.
7. Kelly Kelly – $3.5 Million
Signed away from modeling, Kelly Kelly joined up with the WWE at the age of 19, working in development for two years, before being moved to WWE’s version of ECW. There she worked as a dancer and girlfriend to Mike Knox – bonus points if you remember who that was.
Kelly was able to win the Divas title once, and worked her way up to being the most over babyface on the women’s roster; granted, it was during an extremely low point in the division, when wrestling wasn’t really a priority. Leaving in 2012, Kelly is currently on E!’s reality show, WAGS, which follows women who are connected to sportsmen. Thanks to the show, her popularity in WWE, and modeling appearances, she lands on lucky number seven at $3.5 million dollars.
6. Mickie James – $4 Million
Starting her wrestling career in 1999, Mickie James worked her way up through the indies and TNA, before she landed a spot in WWE in 2003. Most famously, she feuded with Trish Stratus, playing an obsessed fan – the two women went on to have many memorable segments and an awesome WrestleMania match.
As one of the most decorated women wrestlers, Mickie was champion six times in the WWE and three times in TNA. Currently, she works for Global Force Wrestling. In 2010, Mickie started up her country singing career, and has put out two albums since that time. Always staying busy, Mickie has put together a nice nest egg for her future.
5. Nikki Bella – $4 Million
Thanks to her record breaking run as Divas champion in 2015, Nikki has become the WWE’s most popular and widely known Diva – just check her social media followers. With added exposure from Total Divas and being the girlfriend of one John Cena, Nikki has done a great job at building her “Fearless” brand over the past few years.
Deciding to take her in-ring work seriously, Nikki has put in the time to not only change her physique, but she’s worked at putting together more watchable matches, which fans are finally starting to realize. With all of her ventures, Nikki is the highest ranked active Diva on the list at a net worth of $4 million dollars!
4. Torrie Wilson – $4 Million
As mentioned in the intro, Torrie Wilson was a tough one to figure out; some websites had her numbers as low as one million, while others said she was up to 18 million, possibly due to her relationship with baseball player Alex Rodriguez. At 4 million, that seemed like a more realistic number that showed up multiple times.
Torrie worked in the wrestling business from 1999 until 2008, where she was a fan favorite for being basically a manager and being involved in sexy gimmicked matches. During this time she was in Playboy, and appeared on numerous magazine covers, currently she’s still in the fitness scene and does promotional work.
3. Trish Stratus – $5 Million
Arguably, the most popular women’s wrestler of all-time, Trish Stratus went from fitness babe to wrestling Hall of Famer with 7 women’s championship to her name. Capturing the fan’s hearts and minds, Trish had a career most wrestlers dream of; eventually retiring in 2006 Trish went on to build her own empire outside of the WWE.
Most notably, she got into the Yoga scene, with her own studio and DVD collection. Trish also appeared in everything; video games, TV shows, and movies, along with doing plenty of charity work and still traveling around (sometimes with her good friend Lita) to do signings for her fans. Pro wrestling was good to Trish, but a large chunk of her money has come from her successes afterwards.
2. Stacy Keibler – $5 Million
From being a Baltimore Ravens cheerleader to pro wrestler to actress to healthy living guru, Stacy Keibler has literally done it all at only the age of 36. Thanks to her incredibly long legs, Stacy became a favorite of wrestling fans for many years as she worked in both WCW and WWE from 1999 until 2006.
Once she decided to move away from wrestling, Stacy made plenty of magazine appearances and got into a ridiculous amount of TV appearances, including Dancing with the Stars. While never really hitting it big in Hollywood, she did gain some notoriety by dating George Clooney for a few years. She now has a family and runs a healthy/organic-living website.
1. Stephanie McMahon – $54 Million
Okay, technically Stephanie is not considered a “WWE Diva,” but it’s tough to leave her off the list with such an impressive net worth of $54 million dollars, $49 million higher than second place! Of course, this is all due to her family business, which she also works at as the Chief Brand Officer.
A lot of her wealth comes from how much stock she owns in the WWE, which she has been known to part with in recent years. All of the women on this list have built a fantastic life from the pro wrestling business, but there is a clear winner, the boss of them all, Stephanie McMahon!
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