A couple of years ago, a document was leaked showing words that the WWE commentators couldn't use during a live telecast. The script also showed a list of words to use. Yes, that’s right, the company has its own language; like for example, referring to us the fans as the "WWE Universe", and not "fans". With the WWE's professionalism at an all-time high, the company is very sensitive with the words it uses on the air.
All these changes were made in attempt to modernize the company further. McMahon stresses the importance of moving its product forward over time, and it remains to be seen what new changes will be made in the upcoming months, like with the word "Diva" for example. With the new Women’s Championship in place it seems like that term will be retired by the company. The plan is to refer to Divas as “superstars” instead like their male counterparts. This won’t be the first time the company retires a word though, here are 15 other words that are banned from the WWE. Enjoy!
15 “The Granddaddy of them all”
14 "House Show"
13 Generic Wrestling Terms (ex: heel, face, rib, etc.)
10 "Title Is On the Line"
9 "On Sale"
"Talent" is a kayfabe word the company tries to avoid as much as possible while on the air. The company stresses the words “Star”, “Superstar” and “Diva”, when referring to the company's wrestlers. Even the word "wrestlers", is strongly discouraged, but we'll have a little more on that later in this article. It’ll be interesting to see what happens to the word “Diva” in the next couple of months. With the title changing back to its original roots as the Women’s Championship, you can expect the word "Diva" to be slowly faded out of the company. According to rumors, women will now be referred to as “Superstars” just like the men.
4 “The Referee Didn’t See it”
3 "Pro Wrestler"/ "Pro Wrestling"
Something that has never changed since the origins of pro wrestling is keeping the company a secret, whether it’s on live television or backstage behind the scenes. This factor keeps millions of fans around the world intrigued, although most of know it isn’t real (sorry if I ruined it for you). We are still so interested in knowing what will happen every week, and keeping it a secret is the driving force behind the company’s success. For years now, McMahon has tried to minimize the amount of people he tells when something major is about to go down. Even with a debuting or returning wrestler, the company keeps them hidden away from the talent so that the information is not leaked to the public. Wrestlers are usually hidden in trailers inside of the parking lot, and they are normally taken out a couple of minutes before it's show time.
1 "World Wrestling Entertainment"
One constant theme new wrestlers discuss about the WWE is how professional everything seems to be, from the front office to the backstage crew. Newest long time wrestlers A.J Styles and Sting, were blown away by how organized and professional everything was with the company. It’s rather evident, McMahon is trying to mold his company into something like the NFL or a major sports league. Another change the company is currently making is to be refereed to as just "WWE"and not "World Wrestling Entertainment". Like other major sports leagues, the company only wants to be referenced to by its initials. Notice on live television how the commentators recently stopped calling it "World Wrestling Entertainment" and now refer to it as the "WWE".
Here’s an additional list of words that the company keeps away from that did not make this list: the business, our industry, performance, international (use global), acrobatics, interesting, DQ, faction (use group) and hospital (medical center or medical facility).
Sources: lookat.world, bleacherreport.com, sescoops.com
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