When Adam Rose debuted in NXT, he was the demented Leo Kruger, a heel role he played until being repackaged as the ultimate party animal. WWE thought this gimmick was great apparently and brought Rose (played by Raymond Leppan) to the main roster. "The Rosebud Express" was born, but didn't
catch on like WWE management wanted it to, it seems. The bunny guy who hung with Rose had a greater fan reaction than Rose himself, and the gimmick was dropped. But then Rose was also dropped, becoming a has-been jobber instead of being repackaged with a different, potentially more interesting, gimmick. Rose has a lot of potential and a great look, but WWE writer's seem to not have any bright ideas how to use him the best.