Starting off this list without immediately mentioning the top star in the company seems silly. Cena has for years been where Hulk Hogan was in the early 90s in that his shtick is wearing thin on older fans, while his
popularity with younger WWE viewers is as high as ever. Cena cannot possibly get any bigger than he is today, and thus putting him over before the screen goes to black does the company little good. That pointed out, Super Cena sells more merch than does any active WWE wrestler, and the company protecting Cena for yet another showdown with Brock Lesnar is what will probably happen at the Survivor Series.