Former WWE superstar Marty Jannetty once stated in a promo, "When we're good, we're very good, but when we're bad, we're better." While faces normally generate cheers, the heels can generate both cheers and jeers nowadays. A heel turn is done because the characters need to be livened up, either because of the reaction they are receiving from the audience, or because what they say or do isn't resonating with the crowd. In other cases, wrestlers that are sick and tired of how they are being treated by the audience aren't strangers to changing things up.
So while these examples try to shed light on how heel turns could happen, other instances may include wrestlers that are willing to do anything they need to do in order to succeed. While we wish that all of these suggested wrestlers would turn to the dark side, we aren't sure whether or not it will actually happen. In terms of those mentioned, it would be a welcome change in direction, because they've each appeared to hit a roadblock as faces, and it's time to see them add complexity to their characters by swerving the WWE universe.
Here are 10 wrestlers WWE needs to turn heel ASAP:
9 T10. The Usos
When the brothers first debuted, they were heels, accompanied by their cousin Tamina. They weren't brought to the forefront, and a face turn was imminent. As faces, both Jimmy and Jey were very much over with the crowd - they had respect and appreciation. All was going well until the injury bug hit the brothers. As time passed, fans were more focused on other teams presently in front of them. There were very few teams that captured the attention of the WWE fan base like the New Day. Once the Usos returned from injury, they were immediately cheered, but after a while, the shine wore off. The recent reactions received from fans suggest they aren't buying what the Usos are selling any longer. A new outlook and a different direction would make perfect sense for these two.
8 Sin Cara
This choice seems like an odd selection, but it would actually make sense. A Sin Cara heel turn could go beyond him being jealous of the success Kalisto had as a singles competitor, and perhaps it could go as far as denouncing his Lucha Dragons affiliation. One interesting thing to note is that the wrestler behind the Sin Cara mask isn't the original Sin Cara, but rather the wrestler formerly known as Hunico. The idea of luchadores fighting each other for recognition would be a different spin to a feud. There doesn't appear to be much direction for the Lucha Dragons as a tag team, so splitting them up and having them feud against one another could be a decent idea.
7 Zack Ryder
If there is anyone who has been a hard luck loser and deserving of a heel turn, it's Zack Ryder. He stunned fans at WrestleMania when he captured the Intercontinental title. It was a sweet feeling, as Ryder's dad was at ringside, too. However, losing that championship the next night on Raw wasn't enough reason to have Ryder turn heel, so perhaps it could be because he's saddled with Mojo Rawley as part of the Hype Bros on NXT television. After watching WWE Breaking Ground, one can see the frustration he feels having to mentor someone when he wants to get pushed. Perhaps a turn could work if he teamed up with his off-screen girlfriend, WWE superstar Emma. Emma is currently a heel, so drawing Ryder in that direction could work. While some may feel there is a duplication of what is being done with The Miz and Maryse, it could be different if done right.
6 Sasha Banks
Given how much "The Boss" is cheered while having the WWE fans on her side, it would take something really dastardly for this to work. Much like Dean Ambrose, Sasha Banks is a face with an edge; she calls herself "The Boss" and exudes confidence. Having her turn will require screwing over someone else on the roster (for instance, Natalya). The long-time diva is loved by all for her work ethic and the level of competition she brings to the ring. Screwing over Nattie, or someone like her NXT rival Bayley, would be the equivalent of a male wrestler screwing over someone like Cesaro, Sami Zayn or even Shane McMahon. However, it would be a logical move to ensure that her time comes sooner rather than later.
5 Austin Aries
"The Greatest Man That Ever Lived" certainly turned heads when he debuted in NXT. However, while being cheered for his previous accomplishments says a great deal about Aries, it just doesn't seem like the right fit for the former TNA World Champion; he is better suited as a heel. The confidence that he exudes reflects a small guy that walks big, and that is what needs to be amplified when it comes to his character. Recent promos suggest that a turn is in the plans, but one has to wonder how it will go down. He's stated that since his arrival, he's flown under the radar, and to some extent, he has. That needs to change. His heel run in TNA was tremendous, and anyone that isn't familiar with how incredibly bad Aries can be should take the time to check it out.
4 Randy Orton
By his own admission, Randy Orton himself prefers to be a heel. As a face, Orton's run could only go so far; there are nuances of "the Viper's" character that appear to be easier to do as a heel. During one heel ru,n he committed some of the more heinous acts we'd ever seen, such as planting Stephanie McMahon with a DDT and kissing her on the lips (while a helpless Triple H was handcuffed while looking on. Not to mention, Orton also punted Mr. McMahon in the head, completely incapacitating him. Randy Orton returning as a heel is exactly what the WWE needs. With the influx of faces in the company jockeying for position, a reliable and convincing heel will help calm the often rough waters of the main event scene. When it happens, it really should come out of nowhere!
3 Dolph Ziggler
This former Intercontinental and World Heavyweight Champion is among the best workers in the company. However, for all of his work and effort, he's in need of a character change. The current 1980s vibe, while it's aesthetically cool to see, could be tweaked to become overly obnoxious. Plus, having him act as an over-the-top goofy hair metal guy may be an idea to explore. The recent Baron Cobin feud may result in Dolph Ziggler being tired of making others look good. It's time for a turn, and a heel Ziggler will help fans see him in a different light. Much like the turn that worked for Sheamus last year, this could refresh DZ. Putting the United States title around his waist after laying waste to Kalisto could be another way of pulling off the turn.
2 John Cena
It has been talked about for so long because it's something the WWE fan base wants. So while we understand the reason that he's been kept as a babyface for as long as he has, which is primarily because of merchandise sales and his work with children, a fresh look for John Cena upon his return would make the most sense. Often, an area of the house that seems dated gets a little bit of life when you add a fresh coat of paint. The same could be said for Cena. He is criticized because his perspective and attitude has become stale for a number of fans, and it has been some time since he was a heel. His run as the jeered rapper certainly worked, and his turn needs to happen soon. In fact, the time is now!
1 Roman Reigns
He's unquestionably the elephant in the room; no matter what he says or does, Roman Reigns is generally met with jeers. Regardless of whether he keeps his promos short or works a solid match while telling a story along the way, he gets booed. Not because he's the good guy, not because he's the bad guy, but because he is the guy. While younger audiences seem to gravitate toward him because of his look and attitude, it appears once again that the older demographic of the WWE universe want to see something different. If he is going to be a heel, allow the character to tell those that come down on him exactly what he thinks of them. Could a deal with Mr. McMahon ensure a heel turn? He deserves better, but better appears to mean giving fans a reason to hate him.