Wrestling fans are among the most fiercely loyal followers of their game in all of sports. Think about it … even though their sport is seemingly always under fire, the fans are diehard in their support of their favorite stars and their favorite promotions. Atop the heap the WWE still remains, and what’s more, it doesn’t look like they are in danger of losing their stronghold on that top spot any time soon. In fact, since 2001, there hasn’t been a viable contender to compete with the professional wrestling powerhouse.
Initially, this monopoly may have been viewed as a good thing by the WWE shareholders and the folks who don’t truly understand wrestling. However, competition is what keeps a team sharp and that includes the men and women behind the scenes that are making the administrative and creative decisions. Since they stopped looking over their shoulder at the competition and have focused more on demographic data and other indicators to show them the way, they may not be seeing the forest for the trees.
Let’s face it, after more than a generation of the WWE’s dominance in the sports entertainment field, the product now looks vastly different than it did when Vince McMahon first dreamed up the concept of WrestleMania. But the solutions that the WWE is looking for do not lie with Hollywood writers or social media experts. In fact, the solutions are connected directly to the product that is presented between the ropes each and every night. The following are the top ten actions that the WWE can take to win back the fans.
10 Re-Consider the Guaranteed Contract
9 Separate the Brands
8 Remember the Purpose of Television
7 Consider the Whole of the Wrestling Community
6 Re-Introduce Managers
5 Remember That Not All Fans Are Digital
4 Fire the Hollywood Writers
3 Re-Introduce the “Jobber”
2 Don’t Forget About the Importance of Those Arenas
1 Increase the Chaos of Uncertainty
Professional wrestling is lost in an environment of long-term contracts. We have lost the “wow” factor of a surprise debut, or the introduction of a new wrestler mid-stream seemingly out of nowhere. There is a lot of great talent that isn’t currently under contract that could be cherry picked for short-term angles to elevate the headliners and then disappear into wrestling’s abyss again. We can’t get excited about John Cena vanquishing a foe at the end of a heated rivalry only to know that there is no long-term consequence. That defeated star will still be on television the following week, without any new blood circulating through the system. The controlled chaos aura of wrestling is destroyed when all hope of anarchy is lost.
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