In the world of WWE, there have been some great feuds, many of which we will never forget, even hundreds of years from now. Whether it’s The Undertaker against Sean Michaels, Steven Austin vs. McMahon, or the Rock vs. Triple H, we’ve either had the privilege or the misfortune, to witness some of these horrible feuds. Many of the wrestlers involved in these feuds were previously unknowns, and only came to public notice because of the feuds. A few of them went on to become superstars, and a few of those few went on to become legends. Regardless of the outcome of the feuds, and who became legends and who didn't, these WWE fights entirely changed the scope and the scale of modern WWE wrestling.
In the world of wrestling of nearly any kind, rivalries between superstars is one of the most prominent and dynamic causes of generating suspense and excitement in the fans. These rivalries are culminated in the square, where the two rivals do battle to decide the winner of their feud. And sometimes, the feuds go beyond that to even more bouts in the arena. There have been many rivalries throughout WWE history and in the nineties, so maybe it’s impossible to truly select the top ten best WWE rivalries and feuds of the 90s alone. What sets these ten feuds apart from the rest is that they were more than just a one on one feud. They meant so much to the fans of WWE and have been among the most influential in wrestling history. Maybe there are some on this list that you wouldn't have included, and others that you would like to see included, but here are the top ten WWE Feuds of the 1990s.
10 Shawn Michaels vs. The Undertaker
The feud between Shawn Michaels and The Undertaker actually started out with them being allies; Michaels assisted The Undertaker in using a chair to take down Bret Hart…but instead, the chair hit The Undertaker and gave Hart the victory. This erupted into a feud between Michaels and the Undertaker, which culminated in a match in October of 1997. It was a brutal bout, and despite taking a beating during the match (including falling off the side of the cell), Michaels rebounded to pin The Undertaker down and secure his victory.
9 Ric Flair vs. Randy Savage
In the early 1990s, Ric Flair won a match to win the WWE Championship, when Hulk Hogan had to take a leave of absence due to a scandal involving steroids. So when the script for Hogan was thrown out, this paved the way for a feud between Flair and Randy Savage. The feud became extremely personal, with Flair claiming that he had the evidence to prove he had a relationship with Savage’s wife. This feud inevitably led to a series of brutal matches in 1992 and 1993, with Savage and Flair trading off the Championship title. The title was eventually won by Flair, after injuring Savage in a bout, only to lose it to Bret Hart mere months later.
8 Mankind vs. The Undertaker
Mankind first came to prominence in WWE by taking part in a match between The Undertaker and Justin Hawk Bradshaw, which cost The Undertaker the match. This started a brutal feud between the two, not just fighting in the arena, but in basements or backstage too. Finally, their feud culminated in a match at the Boiler Room Brawl, where Mankind secured a victory…but in their next fight at the Buried Alive match, The Undertaker made a comeback by slamming Mankind down. Refusing to accept defeat, Mankind battled The Undertaker again at the King in the Ring, but The Undertaker maintained his victory and threw Mankind all the way into the announcer’s table. This moment was no doubt one of the most epic moments in WWE history.
7 The Rock vs. Triple H
WWE veteran, Triple H began a feud with rising star Dwayne ‘the Rock’ Johnson that became personal at a ladder match, in 1998. While Triple H defeated the relatively new The Rock at the match, The Rock made a comeback by winning the WWE Championship. While the Rock became more and more popular in the world of WWE, the feud only continued to grow. The two clashed in numerous bouts throughout the late 90’s, that eventually spilled into the early 2000s. In the end, Triple H lost to The Rock at the King of the Ring. Fortunately, their feud was only inside the ring and didn't lead to any fights behind stage.
6 Steve Austin vs. Vince McMahon
This feud almost immediately made headlines when Steve Austin walked into the ring during Monday Night Raw and attacked Owen Hart. While a New York City policemen took down Austin, Vince McMahon entered the ring to speak to Austin. Unfortunately, Austin didn’t take it too lightly, igniting a feud that brought many new fans to WWE. Austin seemingly made it his mission to humiliate McMahon, both inside and out of the ring. He did things such as hitting McMahon with a chair and striking him in the gonads in the ring, to kidnapping him with a toy gun. McMahon retaliated by doing everything that he could, in order to ruin Austin and strip him of as many WWE titles as he could. Even today, their feud may not be over, at least not personally.
5 Steve Austin vs. The Rock
This feud happened at about the same time as Steve Austin was in a feud with Vince McMahon. When The Rock defeated Austin to steal his Austin Intercontinental Championship, Austin immediately retaliated by defeating The Rock and taking the Championship back. The feud between McMahon and Austin carried over to this feud as well; since McMahon did everything he could to get The Rock to beat Austin. However, it was to no avail, and Austin continued to defeat The Rock for multiple matches throughout the late ‘90s.
4 Shawn Michaels vs. Bret Hart
The rivalry between Shawn Michaels and Bret Hart was among the most influential in WWE history. They were without a doubt, two of the top wrestlers of the 90s, who both had the same goal of becoming the champion. They also had two very different fighting styles, with Michaels being more aggressive, and Hart more by the book. Following their first clash at the WWE Ladder Match, the two began a personal feud that spilled out over several more matches. Eventually, their feud became so personal that they had a backstage fight that made headlines. Eventually, the feud came to an end when Michaels defeated Hart and became the Champion of the WWE.
3 Kane vs. The Undertaker
This feud began in 1997, when Kane caused The Undertaker to lose a match against HBK. Kane proceeded to challenge The Undertaker to multiple matches, but The Undertaker made a counteroffer of an alliance between the two. Instead, Kane went back on his agreement with The Undertaker at a match in 1998, by pushing him into a casket and setting it on fire! This led to a rematch not long after, which The Undertaker won. The two clashed in multiple more feuds throughout the late 90s and early 2000s, most of which The Undertaker won. Finally, their feud slowly but surely, came to an end.
2 Steve Austin vs. Bret Hart
After a huge victory in 1996, Steven Austin challenged Bret Hart to a bout, leading to a match that Bret Hard claimed victory in. Austin refused to let it go and challenged him to another match that he won, by throwing Hart over the ropes of the arena. With one victory a piece, the two met again in one of the most famous matches in WWE history to settle the dispute. It was a brutal fight and both wrestlers fought well, but Austin defeated Hart by disqualification. As a result of this feud, Austin became one of the most famous and formidable wrestlers of all time.
1 Bret Hart vs. Owen Hart
WWE feuds just don’t get any more personal than sibling rivalries. Owen Hart, highly regarded as one of the greatest WWE wrestlers of all time, joined with his brother, Bret for many fights throughout the 1990s. The two eventually fought together in the championship at the Royal Rumble in 1994, but when Bret hurt his knee and was unable to continue, Owen took it out on his older brother and kicked Bret in the knee, igniting one of the most famous and headline making feuds in WWE history. The two clashed in numerous fights throughout the mid-1990s, both of them trading wins. Owen won at the Royal Rumble in 1995, but less than week later, the two fought again and Bret decisively defeated his younger brother, putting an end to their feud.