Professional athletes make massive amounts of money for reasons that go far and beyond what they are able to achieve on fields, on courts, on ice/snow and on any other playing surfaces you can imagine. The top athletes in the world carry with them a significant amount of marketability that makes them desirable by companies looking to sell products and also expand their brands via individuals who are recognizable all over different parts of the globe. Marketable athletes looking to cash in on their fame eventually also become models, actors/actresses and also spokespeople for products and also for companies.
SportsPro Media released its list of the most marketable athletes for 2015 in May of this year. It should come as no surprise that, on such a global list, a wide variety of sports are represented in this year's edition of the SportsPro Media list. Tennis to auto racing to the beautiful game to Major League Baseball all take up spots in the top-20. While some of the biggest figures in all of world sport are featured in this piece, you may be surprised to see where they fall when compared to other athletes who would not, in theory, seem to be as marketable as some of their peers.
Plenty of factors affect the marketability of the athletes that are showcased in this piece. Age and longevity are important as it pertains to the now and to the future of any athlete's brand. Successes in competitions, or lack thereof, also affect how marketable an athlete will be in any given year. A person's charisma, crossover appeal and his or her willingness to play the game and be utilized in commercials and different advertisements will increase that athlete's marketability each and every year. Don't turn any and all opportunities down, athletes, because your careers could be over literally in seconds.
20 Mike Trout - Los Angeles Angels of Anaheim
19 Alex Morgan - US Women's Soccer Team
18 Mikaela Shiffrin - Women's Alpine Skiing
17 Rory McIlroy - PGA
16 Cristiano Ronaldo - Real Madrid
15 Lexi Thompson - LPGA
14 Novak Djokovic - Tennis
13 Grigor Dimitrov - Tennis
12 Paul Pogba - Juventus
11 Marc Marquez - MotoGP
10 Usain Bolt - Track and Field
9 Katarina Johnson-Thompson - Track and Field
8 Kei Nishikori - Tennis
7 Stephen Curry - Golden State Warriors
6 Virat Kohli - Cricket
5 Lewis Hamilton - Formula 1
4 Missy Franklin - Swimming
3 Jordan Spieth - PGA
2 Neymar - Barcelona
1 Eugenie Bouchard - Tennis
“Genie” Bouchard had a banner 2014, making multiple significant runs in Grand Slam events and becoming, in the eyes of the tennis world, a future star in the process. The 21-year-old has not yet achieved that level of success this year, but that some have deemed her to be the next face of women's tennis makes her as marketable as anybody else in the sport when you consider her age and her perceived ceiling. She has associations with noteworthy companies such as Nike and Coca-Cola, and Bouchard has also been featured on the covers of magazines. Will she prove to be the next big thing in the tennis world?
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