The sports industry has become increasingly commercialized. The business side of sports has become as important, if not more important, than the actual competitions between athletes. There is great competition between television networks to broadcast certain sporting events and great competition between apparel companies to sponsor some of the biggest stars in sports. These sports businesses are highly concerned with the image and value of their brands.The term brand refers to any feature that identifies one businesses product as distinct from those of other businesses.
This article lists the top ten richest sports business brands. The list is predominantly made up of some of the premier television networks and sports apparel companies. The value of these brands were calculated as the amount of business they would fetch in an arms length transaction in excess of what a comparable rival would be worth. The valuations in this article for each brand are from 2013 and were calculated by Forbes. The list is concerned with sports businesses and does not include any sports franchises.
10 MSG Network - $300 Million
The MSG network is a regional cable television and radio service that serves the Mid-Atlantic region of the United States. The coverage mostly centers on the sports teams from New York City. The channel is named after Madison Square Garden and it broadcasts all the games of the teams that play there; the New York Knicks, New York Rangers and the WNBA's New York Liberty. MSG also broadcasts games played by the New York Red Bulls of the MLS.
9 MLBAM - $480 Million
8 NESN - $510 Million
7 YES Network - $625 Million
6 Reebok - $1.1 Billion
5 Under Armour - $3.7 Billion
4 Sky Sports - $4.1 Billion
3 Adidas - $7.1 Billion
2 ESPN - $15 Billion
1 Nike - $17.3 Billion
ESPN might be the worldwide leader in sports, but there is only one leader when it comes to athletic footwear. Nike is the global leader with almost 20% of the athletic footwear market, and according to Forbes its stock price has outperformed the Dow Jones U.S. Footwear index by 50% during the past five years. Nike is also the richest sports brand and its brand value of $17.3 Billion is significantly greater than Adidas, Under Armour and Reebok combined. Nike was founded in 1964 under the name Blue Ribbon Company by Bill Bowerman and Phil Knight. In 1971, the company renamed itself to Nike Inc. Nike is not just a shoe company but a global giant when it comes to sports apparel. Listing the teams and individuals the company sponsors would take too long. Since 2013, Nike has become the exclusive provider of all NFL team uniforms.
Nike was named after the Greek goddess of the same name who happened to be the goddess of victory. As of right now, they are victorious in being the most expensive sports brand in the world.
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