Forbes conducted the study of the top sports brands in the world and according to that report the Super Bowl championship has emerged as the biggest sports brand amongst others.
So here is the story of the Super Bowl American Football Championship.
The Super Bowl is the annual championship game of the American National Football League (NFL). The Super Bowl game was created as an agreement between the NFL and its rival league- American Football League (AFL). The match day is considered as an American national holiday and is called “Super Bowl Sunday”, which is considered as the second largest food consumption day in U.S.
The first Super Bowl was played on January 15, 1967 and since then Super Bowl became the biggest sports brand in the world with the estimated brand value of $425 million. A big part of this brand value comes from advertising, hospitality, travelling, viewership, television broadcast and sponsorship rights etc.
Due to it's mass appeal and huge viewership it is one of the most watched sporting events in the world, and because of its massive following on television it is one of the most expensive advertising content holder.
An average of over $100000 per second was charged by the television broadcaster NBC this year. The average cost during the game for a 30-second slot for this year was $3.5 million and the key spots were sold at the higher price for about $4 million. This new price was 17 percent higher than the last year.
The companies work really hard for showcasing their brands and giving them a big launchpad. Some companies even start planning and organize workshops for their product’s advertisement a year before the “Big Day”. When the Super Bowl was held in 2009, the prices for the advertising slots were not as high as this past year (2013), the average price was about $2.5 million for 30-second slot.
Due to its popularity many celebrities perform at the Super Bowl half time show. There is no better way than exposing yourself to 150 million viewers instantly. Michael Jackson also performed at the Super Bowl 27.
The NFL earns a big amount by selling the losing team’s merchandise, but the amount is donated to a non-profit organization. The amount received by the sale of the licensed merchandise from the February’s Super Bowl reached up to $140 million for two consecutive years.