A major part of the NHL’s revenue is made through the sales of player jerseys. Keeping track of these sales can easily help reveal which teams and players are hot and appeal to the public. The current 2014 list of most sold jerseys sees American superstar Patrick Kane at number one, followed by Sidney Crosby and Alexander Ovechkin. Surprisingly, veteran goaltender Martin Brodeur currently sits in 4th, mostly due to the 2014 outdoor series played in New York. In terms of teams, the Penguins and Blackhawks continue to have the hottest items bought throughout 2013 and into 2014. They have been the two most profitable teams in NHL merchandise over the last year.
The following section lists the players and teams who are currently hot in jersey sales at nhl.com. This list, however, will feature the top 10 jerseys sold in 2013. Who are the current most profitable players in the league in terms of jersey sales? Find out and enjoy this top 10 list.
10 Milan Lucic - Boston Bruins
Over the last couple of years, going deep into the playoffs has surely helped the Bruins' popularity in merchandise sales spanning all the way till June. Milan Lucic pretty much sums up the Boston Bruins’ identity, a hard-nosed player who can score many goals, change the pace of the game thunderously, and is absolutely fearless of any player who comes his way. Milan Lucic is a player all teams wish to have. He can do it all and is a massive fan favorite in Boston, leading the way amongst all his teammates in jersey sales. Expect Lucic's sales to rise if the Bruins can sustain another deep run in the post season this year.
9 Evgeni Malkin - Pittsburgh Penguins
In the 2013 season, The Pittsburgh Penguins' collection of items continued to make killer sales for the younger generation of hockey fans. Malkin, sitting at number 9, is an example of this trend continuing. Despite an early exit at the hands of the Boston Bruins, the Penguin jerseys continue to fly off the shelves and Malkin only sits one spot behind teammate Sidney Crosby in team jersey sales. The Penguins currently sit in first place and are expected to run deep into the post season. If so, expect Malkin’s jersey sales to skyrocket into the top 5 for the 2014 season.
8 Henrik Lundqvist - New York Rangers
There is no player in the city of New York that is more popular than the Rangers’ goaltender Henrik Lunqvist. Goaltender jersey sales have declined more and more over the last couple of seasons which is a testament to the popularity of the Rangers' goaltender. Lunqvist is not only the only goaltender in the top 10, but he also stands alone in the top 20 for jersey sales in 2013 as well. It is without a doubt that Henrik Lunqvist remains the most popular goaltender in the national hockey league today.
7 Claude Giroux - Philadelphia Flyers
2012 was the year that the legacy and popularity of Claude Giroux began to form. Claude had a massive breakout year in 2012 finishing 3rd in league points. Adding to his popularity, the Flyers named Giroux the captain at the beginning of the 2012-2013 season. Claude’s slick hands, leadership and cutch game time performances placed him amongst the NHL’s most popular players. Despite not making team Canada and having a tough start to the current season, Claude is currently on the upswing and trying to get his Flyers back into the postseason run. Giroux currently sits at number 7 for 2014 jersey sales and he was also the only Flyer in 2013 to make the top 20.
6 Ryan Callahan - New York Rangers
Year after year, The New York Rangers' jersey sales continue to be a hot item. The Rangers had 3 players in top 20 in jersey sales of 2013, Lunqvist, as we saw at number 8 being the only goalie on the list and as well as Rick Nash who sits in 16th on the 2013 list. When you are the face of a franchise as distinguished as the New York Rangers, surely your jersey will sell. Ryan Callahan is regarded as being the heart and soul of the Rangers franchise; how he goes, the team goes. Adding to his popularity is the fact that Callahan is born in the New York area. The Rangers jersey has been one of the most consistent in sales over the last decade in the NHL.
5 Patrick Kane - Chicago Blackhawks
It seems as though Patrick Kane is on the verge of becoming the most popular player in the NHL. Kane topped the list of American born players in 2013, and will certainly see those numbers increase in 2014 heading into the Olympics this season. This fact is already evident so far in 2014, as Kane is currently number one in jersey sales amongst every single player in the league. Being deemed as the United States’ best player, winning a Conn Smythe trophy and already having won two Stanley Cups at the age of 25, it is rather easy to understand where this massive popularity outburst comes from. Look for Kane to top the charts in 2014 and for future years to come. If the United States can produce a strong Olympic run, Kane will almost certainly top the 2014 list.
4 Alex Ovechkin - Washington Capitals
It's no secret that Alex Ovechkin is one of the most popular players in the NHL today. No one has sold more jerseys than Ovie and Sid the Kid in the last 5 years. Winning the Hart Memorial Trophy and Rocket Richard Trophy helped solidify a mass amount of number 8 jersey sales, this coming off a year where Ovechkin recorded a career low in goals, assists and points. Ovechkin’s stellar play has risen him back to popularity, Ovie currently sits at number 3 this season for most jerseys sold. If the Caps can ever put together a strong playoff run, look for Ovie jerseys to fly off the shelves and make him among the league’s absolute best.
3 Jonathan Toews - Chicago Blackhawks
Jonathan Toews made a massive push towards the end of the hockey year with his Blackhawks going deep into the post season. Despite a late push, Toews ranks number 3 on the list of most sold jersey in 2013. The Blackhawks jersey right now is the most popular jersey in the NHL. Having won two Stanley cups in the last four years and being in constant cup contention has bolstered the Blackhawks as one of the most talked about teams in the NHL. No one best represents this team’s success better than their very own captain, Jonathan Toews; he is the face of this franchise and one of the league’s most popular captains. Toews currently sits at number 9 for 2014 sales, look for his jersey to be back in the top 3 at the end of the 2014 year, once again.
2 Pavel Datsyuk - Detroit Red Wings
No player in the league can dazzle you and play the game like Pavel Datsyuk does. Pavel thinks about and plays the game so differently than other players do with his smooth skating, terrific two-way game and dazzling “Datsyukian Dekes”. Datsyuk’s entertainment and awe factor leave him an obvious candidate for number 2 on the list. The Red Wing jersey has had immense popularity over the last decade; the team’s consistency on the ice has lead to equally consistent sales over the years. Fellow teammate Henrik Zetterberg ranks 13th on the 2013 list and Pavel currently sits in 6th in 2014 sales despite missing most of the season. The Winter Classic aided his jersey sales immensely and explains why, despite not playing much this year, he still sits in the top 10 so far this season. The Winged Wheel continues to be a terrific seller year after year.
1 Sidney Crosby - Pittsburgh Penguins
The face of the NHL has a firm grasp on the number one spot for most jerseys sold in 2013. With Olympic hockey on the horizon, expect Crosby jerseys to fly off the shelves in February only adding to his already impressive totals. Sidney currently sits in second behind Patrick Kane in 2014 jersey sales. Should Crosby have a terrific Olympic campaign and continue to lead the Penguins into the post season, Sidney can surely solidify another number 1 spot in 2014.
Numbers 11-20 on the 2013 list:
11) Zdeno Chara (Boston Bruins) 12) Joe Thornton (San Jose Sharks) 13) Henrik Zetterberg (Detroit Red Wings) 14) Zach Parise (Minnesota Wild) 15) Steven Stamkos (Tampa Bay Lightning) 16) Rick Nash (New York Rangers) 17) Phil Kessel (Toronto Maple Leafs) 18) Anze Kopitar (Los Angeles Kings) 19) Tyler Seguin (Boston Bruins/Dallas Stars) 20) Logan Couture (San Jose Sharks)