Sports fans use social media websites such as Twitter to interact with fellow supporters and viewers, to learn about breaking news stories that are floated out there by beat and national reporters, and to keep up-to-date of the lives of their favorites athletes. Professional athletes such as those who play in the National Football League can do all of those things via Twitter, of course, but the website also serves as another way for these talented individuals to make money for themselves. Along with posting links via their Twitter pages, athletes are also able to expand their “brands” that they hope will live on long after they have played their final down of meaningful football.
There are several things that will affect how much companies are willing to spend on NFL players Tweeting out certain pieces of information and links. The amount of followers a NFL personality has obviously plays a role in how valuable his account is to entities. Even the most-beloved player in the league will only be able to bring in so much cash if he doesn't have a massive amount of followers. It is also important that a player and/or those in his camp are active on Twitter. Otherwise, the random endorsed Tweet that is sent out there by the account could get lost in the Internet wilderness.
The company Opendorse released the list of what were deemed to be the most valuable Twitter accounts in the NFL for 2015, and most of the names featured on it should not surprise any diehard fans of the sport. It is right now difficult to say what the future will hold for the person who is atop the list, as he is once again looking for work as of the posting of this piece. That man is nevertheless one of the most popular, not to mention most polarizing, athletes the NFL has seen in years, a player who may have run out of opportunities to prove critics of his performances on the field wrong.
10 Johnny Manziel - Cost Per Tweet: $6,120
9 Richard Sherman - Cost Per Tweet: $7,410
8 Russell Wilson - Cost Per Tweet: $7,660
7 Aaron Rodgers - Cost Per Tweet: $9,100
6 Vernon Davis - Cost Per Tweet: $10,930
5 Larry Fitzgerald - Cost Per Tweet: $12,330
4 Michael Vick - Cost Per Tweet: $12,400
3 Drew Brees - Cost Per Tweet: $12,780
2 Reggie Bush - Cost Per Tweet: $16,990
1 Tim Tebow - Cost Per Tweet: $17,030
What you have to remember is that Tim Tebow was still on the roster of the Philadelphia Eagles when this list was released. The Eagles gave up on that experiment on September 5, and there are some analysts who believe that Tebow will never again throw a pass during a regular season game. Tebow still remains very popular among fans who continue to hold onto the hope that he will receive another opportunity to lead a pro offense, and he had around 3 million followers at the time that he received notice that the Eagles no longer needed his services. Has “Tebow Time” struck midnight? It looks like it.
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