Michael Jordan still earns $80 million a year. The vast majority of MJ’s earnings is from Nike, The Jordan Brand. The Jordan Brand is doing exceptionally well according to Susquehanna Financial analyst Christopher Svezia. This brand increased from 25 to 30 percent in 2012, and now generates more than $1.75 billion globally, including apparel.
The U.S. Jordan Brand sneaker business alone had $1.25 billion in wholesale revenue in 2012 and outsold LeBron James by a 6 to 1 margin in 2012 in the U.S. Other corporate partners of MJ responsible for this earnings are Gatorade, Hanes, Upper Deck, 2K Sports, Presbyterian Healthcare and Five Star Fragrances. Other Jordan assets include six restaurants, a North Carolina car dealership, a motorsports team and his 80-percent stake in the Charlotte Bobcats.
According to Henry Schafer, Executive Vice-President at the Q Score Company, “Jordan is unique in that he has been able to maintain that emotional connection with his consumer base for more than 25 years,”
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