The world of skincare and beauty brands is absolutely saturated, with endless options for people to select from. This market has recently been dominated by some big celebrity names that have thrown their names into the mix of business leaders looking to make huge profits in this genre. However, Vanessa Hudgens and Madison Beer have just flipped the script on the skin care scene by introducing a revolutionary new skin care line unlike any other. Daily Mail reports that these two famous faces have publicly struggled with acne during their time on camera and have teamed up with a dermatologist to create a DNA based skincare line that is poised to change the game, entirely.
The new skincare brand is called KNOW beauty and sees the introduction of esteemed dermatologist Dr. Karen Kagha as a leading resource for the brand. MSN declares that this fresh new approach to customizing skincare regimes for each consumer is designed to; "take the guesswork out of skincare routines by introducing skin diagnostic and skin DNA kits that offer consumers a curated product assortment based on those results."
Both Vanessa Hudgens and Madison Beer have been putting great care and attention into their skincare routine to ensure they look fresh-faced and beautiful each time they appear on camera, but by doing so, they realized there is no "one size fits all" solution when it comes to caring for skin.
As a result, Hudgens declares that she set out to; "build a diagnostic that assesses your lifestyle factors to create the best routine for you today, and combines it with a Skin DNA Kit that helps you future-proof your skin for tomorrow."
She's putting the power in the hands of the consumer by ensuring each regime is designed to suit their particular needs. Know Beauty will offer a wide range of different skincare options and formulas that suit different skin types. The product line will include moisturizers, serums, face masks, cleansers, and more.
The line is designed to be both affordable and accessible, with pricing starting at $20 for some items. To ensure that customers are optimizing their customized experience, they'll be asked to fill out a diagnostic quiz to establish which products they're well suited for, and will also have the option of buying a $95 at home DNA kit as well. This kit includes a mouth swab test that is sent back to reveal their skin's genetics and offer further insight as to what products would be most beneficial.
Other skincare brands aren't even considered as being competition to Hudgens and Beer, as they have taken an approach like no other, and are offering consumers an incredible new opportunity to look and feel as great as they both do, in their natural skin.
Sources: Daily Mail, MSN