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David Beckham had an acclaimed 20-year career in soccer. Along with playing for England’s national team, he was also a part of soccer clubs including Real Madrid, Manchester United, LA Galaxy, and Paris-Saint Germain. Known for his free kicks and long-range shots, Beckham inspired millions of people worldwide with his skills. From actively playing football to his retirement in 2013, the athlete continues to earn $42 million every year from his brand endorsement with multiple companies that sponsor him to become the face of the brand.
David Beckham has endorsed products in every sector, from earning a lifetime sponsorship with a sports brand to advertising clothing apparel and automobiles. One of the highest-paid athletes in the world, let’s take a look at his top brand endorsements.
Adidas
2003 was a big year for David as he transferred from Manchester United to Real Madrid with a four-year contract worth $40 million. According to Cosmopolitan, the same year, the athlete also made a lifetime endorsement deal with Adidas for a whopping $160 million. Along with advertising and being the face of the brand, he makes a percentage of profit from his campaigns.
Haig Club
Beckham partnered with the world’s largest spirits company Diageo to launch the single grain whiskey brand Haig Club, named after the soccer club Inter Miami. He helped create the brand in 2014, and as a fan of whiskey, he actively promotes it to his 71.9 million Instagram followers. It got reported that Beckham has a $50 million stake in the business and makes a profit from the net sales.
Tudor
In 2017, Swiss luxury watch company Tudor announced the player as its brand ambassador. The announcement was made as he starred in the Born To Dare campaign to promote the timepieces, as noted by Forbes. Being one of the most popular British celebrities, he makes upwards of $300,000 per post to promote the watch and various campaigns.
Maserati
In June 2021, Maserati signed David to become the face of the brand and star in their advertisement campaigns in the coming time. He starred in the Maserati MC20 commercial, and the electric car costs upwards of $220,000. The company also gifted him the same model, and he was spotted cruising in the MC20 on the streets of London.
Samsung
The value of global esports has crossed $1.1 billion, and Beckham’s Guild Esports company has seen profits exponentially. Samsung became a sponsor for the brand, paying an undisclosed amount of 50% in cash and 50% via stock. In exchange, the athlete has promoted the Samsung Galaxy series through commercials while wearing Guild Esports merchandise.
Pepsi
One of the oldest brand endorsements under the player’s portfolio was his partnership with Pepsi, wherein the star dressed as a gladiator and even a cowboy for commercials while teaming up with other famous soccer players and celebrities like Beyonce to promote their soft drinks. From 1998 until 2008, David made $2.9 million per year from his campaigns, as reported by Daily Mail.
Jaguar
The soccer player has always been a global star. As an embodiment of British style and sophistication, the British automaker chose him to become the face of Jaguar to promote their automobiles in China. As the country has a lucrative market and a large population, his influence helped boost sales through the long-term contract signed.
Sainsbury's
Sainsbury's, a supermarket chain in the United Kingdom, replaced Jamie Oliver with David Beckham as their brand ambassador in 2011. The athlete reportedly got a whopping $6.5 million to promote their Active Kids campaign and their sponsorship with the 2012 London Paralympics Games. He joined Paralympic Swimmer Ellie Simmonds to advertise the chain.
Kent And Curwen
The star had a five-year endorsement deal with Kent and Curwen that began in 2015, wherein the football star advertised his clothing line along with the company. Along with being the face of the company, he made investments to be a part of the company but eventually left the deal in 2020.
Emporio Armani
With a contract for three years, Emporio Armani bagged David Beckham, the most ruggedly handsome footballer to star in their advertising campaign. As mentioned by Standard, between 2012 and 2014, Beckham starred in their underwear campaign with magazine and billboard shoots that were advertised globally. The athlete was paid upwards of $25 million for the brand deal.
His other endorsements include the $10-million Gillette campaign, working with UNICEF, and promoting his clothing collaboration with H&M. Beckham is one of the most sought-after athletes due to his celebrity status and being a popular figure in pop culture. The athlete is currently working with UNICEF on various campaigns to help improve communities around the world.
Sources: Cosmopolitan, Forbes, Daily Mail, Standard