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Social media is an ideal platform that helps popularize one's talent or skill. The social media storm began back in 2006, with online portals like YouTube and Facebook doing wonders to boost the popularity of several aspiring entrepreneurs and business professionals. With the viewership of a global audience in the mix, emerging entrepreneurs and social media personalities would make a sincere effort in refining their craft for a substantial monetary benefit and immense notoriety.
The fashion and beauty segment would also be a part of the social media whirlpool, with several established fashion designers, makeup artists, and lifestyle influencers crediting their enormous success to the emergence of social media.
Jeffree Star
'Jeffreestar' is a famous YouTube channel owned and operated by established fashion influencer and entrepreneur Jeffree Star.
This popular YouTuber and fashion sensation began his career as a social media influencer by gaining a substantial following on the now-defunct social networking service, 'Myspace'.
Jeffree's popularity on Myspace would prove immensely beneficial for the growth of his YouTube channel in 2006, where he became one of the most 'followed' personalities owing to his trendy pop/electronica music posts.
Jeffree's career as one of the most influential social media personalities continued to flourish, and by 2014, he would inaugurate his very own cosmetic line 'Jeffree Star Cosmetics'.
The established fashion mogul's vast and creative product lineup grew to include the likes of lip scrubs, bullet lipsticks, and even eyeshadow palettes, with his social media presence proving to be a massive bonus for the sales of his brand's merchandise.
With over 16 million subscribers and a whopping 1.3 billion views on his YouTube account, Jeffree Star's $200 million net worth comes as no surprise.
Michelle Phan
Michelle Phan is one of the world's leading YouTube personalities in the beauty genre with a huge fan base.
Phan's career as a YouTuber would commence back in 2006, with her personal take on the beauty segment earning her immense critical acclaim and notoriety. The American entrepreneur and social media personality is considered a pioneer in the beauty category, with her YouTube channel garnering more than 12 million subscribers and a strong 1.2 billion view count.
2014 would see the American entrepreneur earn the 'Steamy Award for Inspiration Icon Award' and the 'Shorty Award for Best YouTube Guru', catapulting her success as a social media influencer and entrepreneur to stratospheric levels.
With a $50 million net worth, Michelle Phan is at the peak of her career as a beauty guru and entrepreneur.
Marialejandra Marrero
'Mariale' is yet another famous YouTube channel known for its versatile and engaging content that explores the genres of beauty, comedy, lifestyle, and motivation.
With over 13 million subscribers, this popular YouTube account operated by Venezuelan YouTuber Marialejandra Marrero has seen a meteoric rise in popularity since its inception in 2010.
Marialejandra has capitalized on her popularity as a YouTuber and a social media influencer to create her very own lipstick brand that bears the same name as her channel, with her monetary gain and personal net worth experiencing an astronomical surge as a result.
With a whopping $11 million personal net worth, Marialejandra is at the peak of her career as a fashion mogul and social media sensation.
Nikkie de Jager
Nikkie is one of the most-watched female Dutch makeup artists and beauty vloggers with a staggering net worth.
Her YouTube channel, 'Nikkie Tutorials', was founded in 2008 and has since amassed over 12 million subscribers with a staggering 1.7 billion view count.
Nikkie's natural inclination towards makeup and the fashion industry from a young age proved to be a focal point in her success as a social media influencer, with her content making her the 4th most popular YouTuber in the Netherlands.
Nikkie's dedicated approach to generating quality content on YouTube would see the Dutch makeup artist garner the coveted 'Teen's Choice' award in the 'Fashion Beauty Web Star' category in Los Angeles and would even earn her a televised appearance as part of the trendy Netherlands TV series 'Jachtseizoen' in 2017.
With a whopping $6 million net worth, Nikkie de Jager is undeniably one of the world's most influential and successful fashion entrepreneurs in existence.
Bethany Noel Mota
Bethany Noel Mota is a famous American YouTuber that owns and operates the trendy YouTube channel, 'Bethany Mota'.
Founded in 2009, Bethany's channel has seen significant success with its engaging DIY ideas, makeup tutorials, and even occasional cooking escapades that add a hint of versatility to her flourishing YouTube channel's content.
With over 12 million subscribers and a whopping 980 million view count on her YouTube channel, Bethany has established herself as one of the most influential social media personalities in existence.
Bethany's success as a social media influencer would snowball further in 2012, with the American YouTuber signing an exclusive deal with YouTube's popular network, 'Awesomeness TV'. Bethany's popularity skyrocketed further, as her segment 'IMO' on the network's trendy talk show would earn her immense critical acclaim.
With an estimated $5 million net worth, Bethany Mota is also the second most popular beauty vlogger on the planet.
Zoe Elizabeth Sug
Zoe is a famous British YouTube personality that owns and operates the trendy YouTube channel, 'Zoella'.
Apart from being an avid vlogger, the talented social media influencer is also a blogger with her own website exploring the beauty genre. Since its inception in 2012, Zoella has seen a meteoric rise in popularity owing to its engaging content, with the channel's 12 million subscriber base making it the 292nd most subscribed channel in the world.
Zoe is a likable acquaintance with some of the world's most popular YouTubers, including Pewdiepie, Tanya Burr, and even Jim Chapman, to name a few. Zoe's immense popularity would see the British YouTuber appear on the popular YouTube series The Fine Bros, with her critically acclaimed appearance boosting her social media presence that much more.
With a staggering $3.5 million net worth, Zoe is undoubtedly one of the most talked-about and influential YouTubers globally.
Mariand Castrejon Castaneda
Yuya is yet another beauty and lifestyle-based YouTube channel that has amassed over 4 million subscribers since its inception in 2009.
Owned and operated by Mexican YouTuber Mariand Castrejon Castaneda, Yuya's overwhelming success can be credited to the channel's inviting vlogs and makeup tutorials that detail various user trends and ideologies based on the beauty and lifestyle genres that are popular across the globe.
Initially titled 'lady16makeup' in 2009, Yuya's videos have garnered over 2.3 billion total views, making Mariand one of the world's most popular and wealthy YouTubers.
With a whopping $1.9 million net worth, the Mexican social media sensation's career as a YouTuber is yet to reach its full potential.
Paula Galindo
Hailing from Bogota, Columbia, Paula Galindo is the proud owner of the popular YouTube channel, 'Pautips'.
With over 7 million subscribers, Paula's influence on the fashion, beauty, and lifestyle genres has been well-received by the public globally. The young social media influencer and entrepreneur began posting her engaging 'makeup for everyday' videos in 2011 and has since worked towards keeping her content fresh and inviting with the ever-changing trends and ideologies of the world.
The popular YouTuber is also the owner of a second YouTube channel that details her everyday life and her many travel escapades. However, Paula's unrelenting efforts to dishing out quality content in the fashion and lifestyle genres have put her on the map as one of the most successful and influential social media personalities globally.
With an estimated $1 million net worth, Paula Galindo is one of the youngest social media influencers with a steadily growing business empire.
Social media has helped create some of the world's most influential and wealthy entrepreneurs that have, in turn, helped nurture their respective areas of interest for the better. Fashion is an ever-changing and exciting segment that helps bring out the creativity of several aspiring fashion designers and makeup professionals. Several useful social media portals in the form of YouTube and Instagram have helped further the careers of aspiring business professionals and entrepreneurs, with the popularity quotient stemming from these mediums almost unparalleled.
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Sources: Social Book, Celebrity Net Worth