Sean McVay is committed to helping the Los Angeles Rams defend their Super Bowl title and won’t per sue any television opportunities, despite a report that he was set to meet with Amazon next week. The coach nixed any rumors that he might be leaving the Rams, despite reports that the tech giant was willing to pay up to $100 million for a five-year deal.

McVay told ESPN’s Adam Schefter on Friday that he would stick with the Rams, who have reportedly given the coach a raise from his previous annual salary of $8.5 million.

The Rams coach was set to meet with Amazon next week about a possible broadcasting gig, according to New York Post sports columnist Andrew Marchland. His reporting alleged that Amazon was willing to pay him an astounding deal in the neighborhood of $100 million.

“McVay says no to TV. He and Amazon were going to meet next week, and Amazon may have gone as high as five years and $100M, according to sources. Rams, obviously, have stepped up with a raise from his reported $8.5M. ... On to the next one ....” Marchland tweeted out.

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McVay showed love for the Rams by nixing the deal, which would have made him an incredibly wealthy man. The reported $100 million figure over five years works out to $20 million a year, nearly triple his current salary. To keep McVay, the Rams likely had to open reach deep into their pockets for it to be worthwhile for the coach, who has led the team to two Super Bowls in four years.

Amazon was allegedly trying to snag the coach for their new show, Thursday Night Football, which will air exclusively on Prime Video starting this fall.

Amazon made history when it became the first all-stream platform to carry a weekly package of NFL games. The tech giant is paying $1 billion per season for exclusive rights, which means they won’t be broadcast on the NFL Network or the NFL app. If you plan on watching Thursday Night Football, it looks like you will have to shell the additional cash for an Amazon Prime membership.

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Sources: ESPN, New York Post