Kylie Jenner is no stranger to huge success in business, but she is also not interested in maintaining her wealth... she wants to grow it. Rather than simply kicking back and enjoying her already astounding net worth that hovers around the billion dollar mark, she is focused on expanding her fortune with the launch of a new product line. TMZ reports that Kylie has just filed legal documents to trade mark "Kylie Swim" and "Kylie Swim by Kylie Jenner," putting the focus on a swimwear line that has the potential of seeing immediate success. She's certainly preparing to launch her swimwear expansion during the right season, and given her historic success in the business world, it's safe to assume that Kylie Jenner is about to cash in.
Kylie Jenner posts bikini selfies frequently, so it only makes sense for her to model her own line. It's likely that fans will be enticed to purchase any swimwear item that Kylie is personally wearing when she appears on social media, and she's not at all shy about putting those photos out there for the world to see. Kylie is poised to launch this new branch of her business at just the right time, as the weather warms up and fans across the world prepare for the summer season. Millions of fans from all over the globe are in the market for swimwear, and there's no better model to showcase the options than Kylie herself.
According to TMZ, Kylie intends on branching out way beyond the scope of bikinis and swimwear. They've indicated that Kylie is; "looking to market sunglasses, swim goggles, beach bags, swimwear, cover-ups, headwear, footwear and even towels and outdoor blankets."
Kylie has already cashed in on the cosmetics market, and it's safe to assume that if she does push through to release this summer-inspired product line, it will be flying off the shelves. It's interesting to note that the majority of these items are already available, but taking the extra step to brand the product line and release it with an official label is a new direction for Jenner.
She has a proven track record of growing her brand, and currently has a fan following of 233 million followers on Instagram, and 38.5 million followers on Twitter. Those numbers are impressive by any standards, and are sure to aid in the overall success of this launch.
There have been no reports on the projected costs of these items as of yet. Whether or not the cost of Kylie Swim and Kylie Swim By Kylie Jenner products are accessible to fans is ultimately going to be a huge factor in the success of the brand.
Fans are tuned in and eager to learn more.