Kris Jenner just hit another milestone on Instagram. This week, the momager celebrated hitting 40 million subscribers on the platform by uploading a throwback photo from 2012. Jenner revealed that the snap she recently uploaded was the first photo that she shared on Instagram years ago.

“Thank you from the bottom of my heart for your loyalty, support, positivity, brutal honesty, humor, and love, for all of these years. Over 14 years of making our show, the biggest blessing has been creating relationships with our followers and our fans, and I am so grateful that we have this amazing place to communicate, connect, and share our lives,” Jenner wrote.

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According to Daily Mail, Instagram has been a lucrative source of revenue for Jenner and her six children. After all, they use Instagram to promote their businesses, as well as the charities and causes that are close to their hearts.

After announcing that Keeping Up With the Kardashians will be canceled after Season 20, Jenner cited social media as one of the things that motivated them to reach the heartbreaking decision.

While speaking with WWD Beauty, the momager said that the success of their reality TV show had to do with the power of social media. After all, sites like Instagram paved the way for them to share real-time content to their millions of supporters across the globe.

“When we first started, there was no Instagram or Snapchat or other social media platforms. The world has changed. Now there are so many, the viewer doesn't have to wait three or four months to see an episode. We can give them all the information anyone would ever want to know in real-time,' she shared,” she said.

According to Screen Rant, Jenner also earns $188,800 per post on Instagram. Back then, the reality TV star was just at 33.5 million followers. But now that she already has 40 million followers, she has become an even bigger social media influencer.

With this, more brands would most likely want to work with her. And the fact that Jenner also handles the careers of all her children means that she’s an asset to any company that she teams up with. Kourtney, Kim, Khloe, and Rob Kardashian also have massive followings on social media just like their younger siblings, Kendall and Kylie Jenner.

Even without these companies, Jenner will ultimately still make thousands per post while promoting her businesses and other professional ventures.

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Source: Screen Rant, Daily Mail, WWD Beauty