Kim Kardashian says she went commando until she started designing her own underwear with her SKIMS line. The free-buffing reality star appeared in a clip on her shapewear brand’s Instagram page to show off the company’s Dipped Front Thong and declared, “I never wore underwear until we invented this style.”
Kim shared a similar sentiment during a recent interview on the Not Skinny But Not Fat podcast, where she also explained to host Amanda Hirsch why she is changing the name of her KKW brands —and it's not because of her divorce from Kanye West.
“I was a non-underwear kind of girl for a long time, just because they bothered me," the reality star revealed to her followers as she showed off her underwear closet. Kim continued, “For a good last few years I just wouldn’t wear underwear, and now I do and I’m obsessed.”
These days the Keeping Up with The Kardashians star is a big fan of all things underwear, and she’s even managed to build a billion-dollar empire around it. Kim founded her shapewear brand SKIMS in 2019, and her initial launch was a hit. The brand made $2 million in profit after they sold out of merchandise in 10 minutes.
By April 2021, SKIMS was valued at an impressive $1.6 billion. But now the 41-year-old’s company has skyrocketed to a valuation of $3.2 billion. The shapewear brand has helped catapult Kim’s name onto Forbes’ list of billionaires, and today she is worth $1.8 billion.
The mogul has hired big names to promote her brand, including Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel —who appeared together for the first time in a joint campaign for the company.
Kim’s Fendi x Skims collab turned out to be her most significant launch yet. In fact, it was so insanely popular that both brands did a second drop just a month later. The collab reportedly brought in over $1 million in just one minute.
To top it off, the company recently gifted Kim a $200,000 Lamborghini wrapped entirely in SKIMS Cozy fabric. While she can't actually drive the whip, it stands as a trophy to her business savvy and her path toward building a highly successful company.