Kevin Hart has proven to be wildly successful in a variety of different genres, inclusive of the world of comedy, and of course as an actor and producer. Referred to by many as "the busiest man in Hollywood," he maintains a ferociously busy schedule with multiple projects unfolding simultaneously. With a net worth of $200 million, his latest venture is a huge one, and the world is watching as this entrepreneur dips his feet into the multi-billion dollar world of sports supplements. With the announcement of his new partnership with Nutrabolt, Kevin Hart is poised to take the world by storm and substantially increase his investment portfolio, and his overall fortune.
According to CNBC, Hart made the purchase "through his private investment firm," and things are already in full swing.
Hart is a natural fit for this merger and is insistent upon revealing his genuine interest in the brand. Informing his fans and followers that this is not just a venture for financial gain, he told the media: “This isn’t a promo opportunity [...] This isn’t just an ambassador play. This isn’t one foot in, one foot out. This is really about merging my real lifestyle with a product that I genuinely use.”
This passion project is perfectly aligned with his persona. Hart has always been dedicated to his fitness routine and persevered through a grueling physical recovery after a near-fatal automobile collision in the autumn. As a consumer of the products, his role is seamlessly aligned, and The Source reveals that Hart "will also serve as a brand ambassador for the company’s C4 products."
From a financial perspective, investing in this brand of pre-workout products and energy drinks is a huge step towards massive income potential. Nutrabolt CEO Doss Cunningham tells CNBC that "C4 retail sales surged by 163% in 2020, and overall, Nutrabolt saw retail sales reach nearly $650 million last year."
Kevin Hart has been a big player in the world of business, but now he's entering an even larger playing field. CNBC reports huge numbers and indicates that the pre-workout supplements market has been "valued at $12.6 billion in 2019 by Grand View Research. The firm also projected the market’s compound annual growth rate at 8.3%, adding the sector could be valued at $22.7 billion by 2027."
The products Hart is backing are sold at Walmart, Target, GNC and of course, online is a hit in our current climate, so they can also be purchased online through Amazon.
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Sources: CNBC, New York Post