Kendall Jenner has just joined the rest of the Kardashian-Jenner clan by finally launching her highly anticipated tequila brand called 818. She has been teasing the launch of her new business venture for a very long time, and fans have been eagerly waiting to try this unique tequila brand that she's been working so hard to develop. Everything about this tequila has been personally developed by Kendall in some way, including the unique name. 818 represents a postal code in southern California, spanning over the San Fernando Valley, where Kendall resides. The Daily Mail reports that as a world renown supermodel, Jenner is even heading her own advertising campaign by modeling for the official launch of 818 as well.
Every member of the Kardashian and Jenner clan has their very own business and Kendall has just closed the gap on making hers official, too.
Kendall has even taken out a huge billboard ad of herself to ensure that the promotion of her new business goes off without a hitch. Opting to go braless in a nude colored tank top, the supermodel is seen sitting atop a pile of agave plants, clutching her bottle of 818 and enticing fans to make a purchase.
Jenner certainly didn't jump in to this venture. 818 has already been put through a long 4 year period of development. Kendall has engaged in a series of taste tests, has spent an extended amount of time in the distillery, and has anonymously entered world tasting competitions to ensure that this was the perfectly curated tequila.
Those who are wondering how much success Kendall will see with the release of this new alcohol brand need not wonder much longer. According to Inquisitr, after posting a teaser to her 164 million followers on Sunday, "the E! star showed off her cute summer style and her upcoming merch, and it clocked her 2.9 million likes in just two hours."
Of course, that's just what she's done on her own in no time at all. The new tequila brand head will surely continue to appeal to her massive social media following, and will undoubtedly see the support of her sisters as well as her momager, Kris Jenner.
Kendall has a very powerful network of support that she can leverage from her famous family alone, and that's well before her hired team properly markets and advertises the brand to the general public.
818 is poised to be a huge hit among fans and joins the roster of other celebrity tequilas such as Kevin Hart's tequila, and Dwayne 'The Rock' Johnson's Teremana Tequila.
Time will tell who's tequila brand comes out on top.
Sources: Daily Mail, Iquisitr