Kanye West joins forces with Balenciaga for his latest Yeezy Gap Collection. The billionaire rapper said that the said collaboration is a vision come true and he planned everything with the people from Balenciaga. The collection will boast incredible products which will be available to everyone at all times. West has announced on Friday that he has found an innovative way to offer affordable luxury to everyone, with this team up with his all time favorite high fashion brand Balenciaga on a soon to be released collection for the Gap.
Two years ago, the rapper has signed a ten year deal with the retailer Gap in 2020. The deal states that Gap is to launch his apparel designs, wherein his $200 Round Jacket got sold out instantly upon its debut. The new endeavor that the companies will partake is officially titled as Yeezy Gap Engineered by Balenciaga which is set to be released in June of this year. The collection will have a second wave with a second collection which will be released in the latter part of the year.
On West’s interview with Vogue, he reiterated that the project is a vision come true for him to work with retailer Gap and the creative director of Balenciaga, Demna. The Balenciaga creative director, Demna Gvasalia, added that the project is a next level challenge for them as he has always loved the accessibility and utilitarianism of the brand Gap. Demna believes that he shares the same sensibilities in his own creative language which would make this project a fun experience for him. The director also said that he has shared the same stylish sensibilities with the Grammy winner.
Demna Gvasalia’s envisions that this project would entail a certain urban minimalism and poetry in terms of aesthetics. He adds that they also desire to push the boundaries of fashion. Demna believes in Kanye West’s ability and he thinks there are only few people that has West’s caliber who understands his work so well when it comes to fashion. He also loves working with the rapper as he makes him out of his comfort zone which makes him a better designer. There is no ego involve when they work together, just a drive they both want to evolve and create something that is innovative.
The rapper has always appreciated the artistic vision of Demna and the forthcoming collaboration is the main factor why all of a sudden, the musician and his new girlfriend Julia Fox as well as his estranged wife Kim Kardashian have been wearing the fashion brand Balenciaga exclusively. Demna has also directed the sets for the rapper’s livestreamed Donda listening events both in Chicago and Atlanta. He also designed the merch for these events.
Sources: Forbes, Vanity Fair, People