LeBron James is going through a rough patch. He's been part of some controversial plays on the court, he's had to contend with a seriously frightening fan, and he is currently rehabilitating an ankle injury with keen eagerness for healing so he can get back on the court. Just as it seemed that he was down and out, his luck turned in a very big way. Upon returning home, he discovered a package awaiting him, and it was from none other than Jay-Z. LeBron decided to record the opening of what he knew would be an incredible present, and he shared it with the world. The NBA super champion was gifted a stunning and very expensive bottle of D’USSÉ 1969 Anniversaire Cognac.
For those who may be unaware of the true value of this bottle, let's start with the fact that it was gifted by Jay-Z.
In addition to the bragging rights that come along with that point alone, is the fact that this is one of the most prized, aged, high-priced, high-quality bottles that anyone will ever find.
This is an incredibly rare bottle of cognac that the average person would never be able to afford. There were only 50 of these ultra-rare bottles of D’Ussé 1969 Anniversaire that were ever made.
The bottle that the cognac comes in is actually part of the expensive price tag. It is a diamond shaped bottle that was custom designed by Jay Z himself. It was created in honor of Jay-Z's 50th birthday, back in 2019. He individually numbered the 50 bottles that were made and sent some to friends and family.
To give a sense of just how high the value of these bottles is now, Jay-Z has recently put one of these rare bottles up on the auction block, and the first bottle made which was dubbed “Bottle No. 1,” was " auctioned at Sotheby’s in March for $52,500, with proceeds benefitting the Shawn Carter Foundation. It featured JAY-Z’s engraved signature with 24-karat gold foil around the neck," according to RapUp.
LeBron was clearly in awe of receiving a gift from Jay-Z in the first place, and was nearly speechless when he opened it to find this bottle awaiting him.
As he entertained fans with the slow and careful unboxing of this incredible gift, LeBron's awe and gratitude was apparent. "This boy like a diamond! D'Ussé diamonds are forever. I guess the same goes for Cognac... is forever. 1969, anniversary. Big homie, love. Appreciate you."