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Tom Ford is among the newest premium fashion names on the market, having been launched by designer Tom Ford in 2005. Consequently, you can anticipate finding the most luxurious fragrances, clothing, footwear, accessories, and beauty products. However, you continue to wonder why Tom Ford is so pricey.
Many appreciate most of what Tom Ford does for people, but it's tough for some to rationalize spending over $1,300 on a jacket (the least expensive item one can find on Tom Ford's website at the moment).
Are you spending for quality or brand recognition? With price tags in the thousands of dollars, Tom Ford might be considered an expensive brand that one can not afford. So, let's determine why Tom Ford products are so expensive.
It Offers The Most Luxurious Quality
Tom Ford has become so expensive for a number of reasons, including the fact that it is a luxury brand that offers prestige and exclusivity and that its inventor is one of the most renowned fashion designers of his age. Men are enamored with Tom Ford's suits, and he charges for an exceptional shopping experience. He also uses the finest raw materials.
People feel privileged when they purchase luxury goods. For instance, buying a Tom Ford product makes men and women feel as though they are investing in something unique and valuable. A luxury item is considerably more expensive than ordinary items in the market. Luxury is synonymous with quality, the finest materials, expert craftsmanship, and an exceptional shopping experience. Tom Ford is costly because it provides all of these to its customers.
There is no denying the allure of luxury goods since they help to boost a person's self-esteem, comfort, and feeling of connection. It all relies on your and your friends' lifestyles. Some individuals believe that non-luxury goods are inferior (even if this is not the case), which is why they choose luxury labels such as Tom Ford, Gucci, Louis Vuitton, and Balenciaga.
It Provides Buyers With Prestige And Exclusivity
Tom Ford, like other premium brands for luxury goods, offers exclusivity and prestige to individuals who wear its items. Ultimately, luxury brands attract those who desire the finest things in life. However, due to the high price points, not everyone can afford to buy a Tom Ford suit or jacket. They are aware that those who can purchase it will become an elite group. This is why they purchase Tom Ford, while some individuals purchase because they adore the brand and do not consider these difficulties.
Tom Ford also offers prestige to its buyers. When somebody wears Tom Ford, they are considered wealthy since they can buy it. However, some individuals must save for months in order to afford a Tom Ford item. Besides, Tom Ford offers expensive and unique luxury products because it seeks to attract a specific type of customer (the wealthy) so not everybody can afford to purchase its products, hence retaining its status.
Tom Ford Himself Is Among The Biggest Designers Of This Era
Tom Ford is among the most recognizable names in the fashion business due to the success of his youthful luxury label. People purchase the brand due to Tom Ford's designer status, and the label's prices reflect this desire. Tom Ford's name alone is sufficient to justify the exorbitant pricing in the fashion industry. Tom Ford worked as the creative director of Gucci and Saint Laurent before establishing his own premium business.
Many believed Tom Ford was responsible for Gucci's transformation into a multibillion-dollar luxury brand. Tom Ford has built a legacy for himself. He has won some of the industry's most prestigious fashion honors, including Best International Designer (Vogue Awards), Menswear Designer Of The Year (CFDA), Style Icon Award (Elle Style Awards), and Designer Of The Year (GQ USA). All of these accolades established Tom Ford as one of the top designers in the fashion world, hence increasing the value, prestige, and desirability of his premium label.
Tom Ford Drives You To Pay For An Unprecedented Experience
Tom Ford is costly since you're not simply purchasing a commodity. Additionally, you are investing in the buying experience. Even though it's not a Tom Ford physical store, you should still have a wonderful shopping experience because these items are exclusively available in upscale department stores. Tom Ford has exclusive deals for its most loyal online customers, or you can have accessibility to those bargains before anybody else. Additionally, several Tom Ford products are sold online only.
Tom Ford often hosts exclusive events in its locations for its most loyal customers, where they can gain access to unique merchandise, especially for new collections. In addition to providing its finest merchandise for sale at these private parties, the American luxury brand also serves champagne, serves food, and plays music. Obviously, hardly everyone gets invited, making the brand more exclusive and costly. Remember that experiences, not brands, are what customers remember.
Each Tom Ford Products Is Crafted By Expert Artisans
As with many other luxury labels, such as Dolce & Gabbana and Versace, Tom Ford is mostly made in Italy by trained artisans. The "Made in Italy" mark is favored by luxury fashion labels because it is associated with superior quality, resources, and craftsmanship. In 2007, Tom Ford (the designer) stated that for many modern people, true luxury is the ability to enjoy wonderful things that haven't harmed the environment or other people. For instance, he knows a number of men and women who would pay a premium, if not a substantial premium, for a luxury item produced without harming the environment.
Sources: BeautyFLL, The Men Hero, Wikipedia