Celebrity Cruises is releasing a brand new, luxury cruise ship into the water, and they're taking Gwyneth Paltrow along with them. The incredible vessel is going to be significantly larger than its sister ships and comes packed with a number of perks and incentives, many of which will feature Gwyneth Paltrow's beauty line called Goop.
This unique venture is sure to entice vacationers across the globe to indulge in this adventure on the ocean. It also exposes her brand to thousands of people that may not have otherwise been aware of the wide variety of beauty and wellness items that she offers. Daily Mail reveals that the ship bears the name Celebrity Beyond and it is poised to live up to its name by bringing Goop to the ocean. This deal is already demonstrating huge earning potential for both Paltrow, as well as Celebrity Cruises.
Gwyneth took to Instagram to share her excitement about this exciting new project and to encourage fans to come along and join her for this once-in-a-lifetime opportunity.
Her caption read: “I am always happiest by, in or on the sea. In 2022, my Goop team and I are going to join Celebrity Cruises on their new ship, Celebrity Beyond.”
She further explained by revealing; "I’ll be behind the scenes, working on some special projects, as Celebrity’s new Well-being Advisor. My team is curating programming and fitness kits to add to Celebrity’s wellness the experience. I’m sworn to secrecy on the rest—keep an eye out for the details coming soon."
Paltrow is one of many celebrities being featured on this appropriately-named cruise ship. She joins the likes of Michelin-starred chef Daniel Boulud who is also breaking into the in-ocean market by opening his first restaurant on the water.
The ship boasts some really cool features such as a rooftop garden as well as a VIP section, and is slated to embark on its first adventure on April 27th, 2022. With a boat full of people aspiring to find the most opulent experience for their vacations, Paltrow is sure to engage a number of potential clients. She is currently preparing essential items that will help heal the mind, body and soul, and will be offering informative and engaging sessions for guests to enjoy.
It's unclear at this time if the Goop At Sea items will include select products or Goop's full line, but one thing that's for certain is that guests of this cruise line will surely be in for a relaxing experience full of fun products and healthy lifestyle coaching available to them as they indulge on their time at sea.
Sources: Daily Mail, Harper's Bazaar, Travel Weekly