Several celebrities and influencers are known for their brand deals and promotional posts on social media. But beyond showcasing a variety of products for advertisements, some influencers and cultural icons have chosen a much more entrepreneurial route. Instead of marketing a variety of other products for companies, they have chosen to found their own brands and businesses, investing in themselves in the process.
Some celebrities have pushed their marketability and created alcohol companies, beauty brands, and even their own cryptocurrencies. But influencers have also recently joined in on the excitement. They have started founding production companies, sports agencies, and in some cases, even their own financial institutions. But both entertainment icons and the new generation of influencers set to replace them have ventured into one surprising industry, energy drinks. Ranging from fitness stars to Sway House members, these celebrities have founded their own energy drink brands, creating a new avenue to increase their income. Here is a list of the top 4 celebrities known for having founded their own energy drinks.
The Rock
Dwayne "The Rock" Johnson has showcased his success by demonstrating how versatile his audience is. In a recent poll, over 46 percent of Americans said they wanted him to run for president. In addition to their support, The Rock is also recognized for being one of the most followed celebrities on Instagram. He has utilized his popularity by creating his own unique energy drink called ZOA.
The energy drink isn't the first product venture for The Rock. He is also known for having founded his own tequila, invested in a water company, and has participated in several ice cream collaborations. But ZOA remains a clear priority for the actor. He can often be seen on his Instagram drinking the beverages before and after his workout sessions. The energy drink is also known for being one of the healthier options on the market. The drink is an immune supporting energy drink that contains 100% Vitamin C, Vitamin D, Vitamin B, Essential Aminos, Camu Camu, Turmeric, Antioxidants, Acerola, Choline, and caffeine from green tea extracts and green coffee beans.
Josh Richards
Josh Richards is one of the most followed celebrities on TikTok and one of the most popular members of the Sway House. Recently, Richards has joined several other Sway House members and participated in several major business and investment deals. He founded a production company along with actor Mark Wahlberg and also founded a sports agency with fellow TikTok star Griffin Johnson and popular business advisor Michael Gruen.
But prior to these massive undertakings, Richards began by founding his own energy drink. In 2020, Ani Energy was founded by Richards and his business partner Bryce Hall. The drink boasts only 6g of sugar and 75 mg of caffeine. With a combined following of over 15 million people on Instagram, it quickly became one of the most popular energy drinks in the market.
Joe Rogan
The podcast host and fitness advocate Joe Rogan is known for having supported and founded several different health companies. He is known for having been a sponsor and founder behind the supplement companies Athletic Greens and Onnit. In addition to his supplement brands, he is also known for being an investor for the Kill Cliff brand.
Originally founded by former Navy seal Todd Erlich, the energy drink is known for its ability to keep athletes hydrated after serious workouts. The drink boasts a variety of benefits including no sugar or agave, only 15 calories per can, and contains a range of healthy elements such as electrolytes, vitamins, enzymes, and several herbal extracts. Rogan's unique beverage for the brand is called the Flaming Joe and is a CBD-based energy drink. In addition to helping with both inflammation and recovery, the drink is also known for utilizing ginger extract. The beverages are often enjoyed by guests on his podcast, including John Dudley who enjoyed one during his interview.
50 Cent
50 Cent is recognized for his financially risky yet lucrative business decisions. He made headlines after selling an album for cryptocurrency which ended up accumulating over $7 million in surprising profits. He is also known for having founded several brands including Le Chemin Du Roi, Branson Cognac, and G-Unit Brands. But in addition to these decisions, he also founded his own energy drink called Street King.
The Street King brand comes in several flavors including orange mango and grape. But beyond providing energy to its consumers, the drink has also demonstrated 50 Cents impact throughout the world. In 2011, 50 Cent announced that profits from the energy drink brand would be used to feed over 1 billion kids in Africa. Having teamed up with Pure Growth Partners, the two companies united to provide support to a variety of people who needed it the most.
Sources: TechCrunch, Forbes, TubeFilter, HuffPost, FastCompany, FoodNetwork, ValueCom, Yahoo, APNews, NYTimes