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Celebrities with steady and growing net worth are known to make thoughtful investments when they venture into the world of business. While most A-listers have put their earnings into the alcoholic and spirits segment, there is another segment that is slowly becoming popular, which is Chocolate and Confectionery. As consumer habits and preferences change over time, innovation has driven the industry's growth. Celebrities have entered the long-established market with unique products and engaging techniques that attract customers.
From chocolate bars and cakes to candy stores and sour sticks, stars have shown their creative sides when entering the world of confectionery which allows them to get closer to their fans through their ventures. Let’s look at some of the celebrities who own chocolate and confectionery brands.
Sarah Michelle Gellar
Sarah Michelle Gellar is best known for her roles in Cruel Intentions, Buffy The Vampire Slayer, and Scream took a step back from acting to venture into different pursuits. In 2015, she launched a food business called Foodstirs, which sells mixes and baking kits with over 7,500 stores in America, as stated by People. The company has moved into retail stores like Whole Foods and generated over $5 million in sales with its 15-employee group.
Billie Eilish
Billie Eilish entered the world of the food sector in November 2021 by introducing her candy bar named Happier Than Ever. The vegan chocolate bar was raised as a part of the marketing campaign for her album of the same title. The limited-edition chocolate launched its first batch for $10 per candy bar, which began its sales in December of the same year. Less than a day after the bars went on sale, the product was sold out.
Maria Sharapova
Maria Sharapova is known for her successful career in tennis and as a successful entrepreneur with many ventures under her belt, from cosmetics to fashion. The self-made tennis star has a net worth of $200 million and was the highest-paid female athlete for eleven years until 2015. She launched her candy line Sugarpova that primarily sells gummies, chocolate, and gumballs. As mentioned by Forbes, Sharapova owns 100% of her business which posted a sale of $20 million as of 2019.
Mr. Beast
Jimmy Donaldson, better known as Mr.Beast, is one of the most popular YouTubers today. As of 2022, the 23-year old has a net worth of $54 million. Due to his strong viewership base, Donaldson continues to look for lucrative business opportunities that might earn him a steady revenue. In 2021, he launched Mr.Beast Burger, which sold 1 million burgers within the first three months of business. In January 2022, he founded a brand called Feastables that sells Mr.Beast Bars, which are made from five plant-based products and cost $29.99 for a Pack of 10 and $49.99 for a Pack of 18.
Paul Rudd
According to USA Today, Paul Rudd created a buzz in New York when he purchased a confectionary shop in the Village of Rhinebeck, New York, in 2016. On East Market Street, Samuel’s Sweet Shop offers chocolate, candy, cakes, coffee, and many more products. Rudd purchased the shop with his friend and star of the popular television show The Walking Dead, Jeffrey Dean Morgan. The store has been operational since the late-90s. However, it was struggling to make ends meet. Rudd and Morgan decided to revive the business by purchasing it with their savings.
Maxx Chewning
Maxx Chewning is a YouTuber who focuses on fitness and his apparel store that sells his brand Ever Forward. As a fan of candy from a young age, Chewning saw an opportunity to introduce sour candy that could become a popular niche. He launched Sour Strips in his home state of Texas and sells the candy in five flavors: Tropical Mango, Blue Raspberry, Green Apple, Rainbow, and Strawberry. Since its launch, his business has gained strong momentum and has now become an entity worth $1.5 million.
Ben Affleck
Theo Chocolate was first established in 2006 and sourced chocolates from Costa Rica, Dominican Republic, Congo, and many other countries. Ben Affleck’s organization Eastern Congo Initiative has joined hands with Theo Chocolate to produce and harvest cocoa beans from Congo. The company has over 95 employees and a net worth of $12 million which has increased to $25 million over the years, as reported by Biz Journal.
Paul A. Young
Paul A. Young is one of the most inspirational and groundbreaking innovators in the British chocolate scene. Young is an active social media personality and runs his YouTube channel, where he demonstrates how to make easy homemade chocolate. He sells Paul A. Young Fine Chocolates through his website and has multiple stores in England. He has amassed a net worth of over $500,000 through the sale of fine chocolates through retail and online purchases.
Other notable celebrities with Confectionery Brands are Karlie Kloss, Heidi Klum, and Britney Spears. These stars have also contributed to the global confectionery market, which is expected to be valued at $270.5 billion by 2027.
Sources: People, Forbes, USA Today, Biz Journal