There’s a science that goes into how products are sold in grocery stores. It’s almost guaranteed that in addition to a general understanding of local customers, a little psychology is also needed to determine how to steer these customers through stores in an effort to maximize their visit. Customers are there because they need something, but how often do you end up leaving with a shopping cart full of snacks and drinks that you didn’t even set out to pick up? Whether it's product placement or a display, every aspect of a grocery store is managed to ensure maximum sales. You went in for a carton of milk but since we all know that that’s kept at the back of the store you had to walk through a few isles to get there. On the way there you pick up a bag of chips, a jar of your favorite peanut butter because it’s on sale and a few other snacks because they caught your eye. This is psychology at work.
Products that we need the most, such as canned goods, are in center isles on purpose because this draws you in and forces you to pass several products you don’t need (but will probably buy) on the way there. Parents dread walking down the cereal isle because their kids will inevitably ask for a box of Cap'n Crunch. Why is this? These cereals are at kid height so that they can easily see and pick up these boxes.
When you’ve finally made it through the store and ready to pay you’re bombarded with even more temptation. Impulse buys such as candy and magazines are right there so you’re likely to pick something up if you’re waiting in line for some time. These are all tame examples of what grocery stores don’t want you to know about but there are even more that may make you look at your local grocery store a little differently the next time you’re there. Here’s some food for thought…pun intended!
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9 The Amount of Food Wasted is Mind Blowing
Interesting note, food wastage is a sign of customer experience. If there’s very little waste, store managers take this as a sign that their shelves aren’t adequately stocked and therefore customers aren’t getting what they want and need. Huh? With this in mind, stores prefer to overstock because it’s thought that we as customers like to buy things that appear to be in abundance. This ultimately leads to overstocking on product that will never be sold. For fresh produce at the bottom of a large fruit display, they’re damaged and we all know we’re not going to buy these so stores throw them out.
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2 Price Anchoring Is Practiced By Many
Through this practice, products that may not have been more expensive at one point are presented as though they were. Looking at a price tag at face value may do little to encourage you to purchase the product but seeing a note on the tag that says the product is “regularly” priced higher, you might feel the urge to take advantage of this “deal”.
1 Buying In Bulk Doesn't Always Save You Money
Who doesn’t love buying in bulk to save a few extra dollars? However, check unit prices when deciding whether or not to buy in bulk. You may be surprised to see that the bulk packaged items cost more per unit than buying the items separately. If you really only need one jar of pasta sauce just buy one and avoid the temptation of getting a perceived deal by buying a pack of 3 instead. Don’t get me wrong, some value packs are worth it but just do the math before offering up your cash.
Sources: foodnetwork.ca, cracked.com, oprah.com, realsimple.com, foxnews.com, businessinsider.com, thedailymeal.com, nytimes.com
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