As a whole, the retail industry comes in at number one with a collective $19.345 billion. With so much money going into advertising, it’s no wonder companies are desperate for a return on their dollars.The challenges of putting out a great catchy advertising campaign leads advertising agencies to push the entertainment envelope. Just check out these commercials too sexy for TV.
Some of the top advertisers for 2014 were as follows: Protcor & Gamble Co ($3.134 billion), Comcast Corp (2.188 billion), General Motors ($1.96 billion), AT&T ($1.792 billion) and L’Oreal rounds out the top five with $1.585 billion.
Big corporate entities apply pressure to marketing companies in hopes of getting the most edgy marketing campaign distributed out into a very competitive atmosphere. With so much competition trying to grab the attention of consumers, it’s no wonder mistakes are made. And I mean big mistakes! Sometimes, the lack of better judgment ends up costing both the big corporations and the big advertising companies who create the ads. You’ll see a terrible commercial every now and again and think to yourselves, who are the idiots that approved and made that piece of garbage?
And sometimes, you’ll see a commercial that causes your jaw to drop and your eyebrows to furrow. You just saw a racist commercial and look around you as if you were the only one who saw this disaster. Soon, a commercial attempting to promote a product turns the company itself into a target and creates a fire storm of controversy. These are 10 Of The Most Racist Commercials Ever Made.
10 Jell-O – Chinese Pride
Jell-O, Jell-O, Jell-O…I can only shake my head at this one. There is some context here as the commercial is from another time period where people assumed racism was acceptable. But not us. When you feature a Chinese baby with an announcer talking in a thick Chinese accent while speaking English, it is going to tread on numerous issues. The baby struggles to eat the Jello because naturally, it is using chopsticks.
9 Coca-Cola – Arabian Nightmare
8 Kentucky Fried Chicken - Quelling African Enthusiasm
7 Mountain Dew – Dew it!
6 Burger King – A Little Spicy Mexican
5 Chicago-Lake Liquor Ads – Down Right Racist
4 General Motors – Chop Suey Commercial
3 Volkswagen – Jamaican Accent
2 PopChips – Ashton Kutcher's Stereo Issues
1 Twin Lotus Herbal – Black Herbal Toothpaste
The fact he is going for a yellow balloon is another absurd attempt at humor as if the man would rush for it like it was a banana. What’s worse is that when he goes to give the girl her balloon (he just busted his butt getting), her mother grabs the daughter in fear of the Black man. The mother sweeps her quickly away and rushes off, leaving him alone with the balloon. He heads home and it is revealed he has numerous balloons in his room as if this happens with regularity. He goes to sadly lie upon a strange bed before he and his bed are morphed into a toothbrush with dark Black Herbal Toothpaste on top.
Yeah, can’t make this kind of racism up.
Sources: www.businessinsider.com; www.huffingtonpost.com
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