The Coca-Cola company is a multinational manufacturer and retailer of non-alcoholic beverages. Unlike its closest competitor, Pepsi, it has refused to diversify into other food products and instead continued developing beverages. In fact, the company owns four of the world’s top five biggest beverage products in the world.
Five hundred brands in 200 countries and territories under the company wing, add to the total of 1.6 billion gallons of Coca-Cola products consumed every day worldwide. An average of 10,450 Coca-Cola Company brand drinks consumed every second. It has in its portfolio the brand declared as the best selling soft drink in the world, and it is the number one global brand in 2010.
The company is estimated to be worth $70.5 billion. It has experienced continuous growth for years and in 2012, it grossed about $48 billion. It has an amazing 15 billion-dollar brands under its fold. Below, find the 10 biggest Coca-Cola products.
The first item on this list is a billion-dollar brand that is very well received in Asia. It includes products of fruit juices, non-carbohydrated drinks, and vitamin-fortified beverages as well as teas that are a big hit in tea-loving countries such as Japan.
9. Del Valle
Del Valle is a new brand acquired by the Coca-Cola Company. It is a line of natural fruit juices, extracts, and juices. It is now one of the company’s “billion-dollar companies.” It is currently making waves in the Latin American market, with large sales in Mexico, Venezuela, Brazil, and the like.
8. Minute Maid
Another fruit brand of drinks, this one also has a line of concentrates and one of carbonated drinks mixed in with some fruit juice. It has a large traction among the market in Europe and it is the largest distributor of fruit juices in the world. It generates about $2 billion in global sales.
Powerade is Coca-Cola’s line of sports drink. It is claimed to contain a mix of electrolytes and carbohydrates to replace chemicals lost when one is sweating. It was designed to compete with Gatorade. Currently, the market favors the latter, which holds about 75% of the market in the United States. Powerade, cornering about 25% of the U.S. market, is still growing even amidst challenges from competing brands.
6. Coca-Cola Zero
One of the youngest among the company’s brands, Coca-Cola Zero is generally marketed towards a young, hip, upwardly mobile market. It boasts of zero calories (appealing to image conscious youth) with a taste that approximates that of the classic Coca-Cola.
It was originally targeted to be the more masculine version of Diet Coke, which many feel is feminine. Released in 2004, it was said to be supported by the company’s biggest product launch in decades, complete with viral online marketing and real-life movements pushing for the product. The hard work paid off, with the brand now listed among the greats of the carbonated drinks pantheon.
The Fanta line of drinks is the fruit carbonated drink of the family. Fun, almost healthy, and tasty, it is considered the second largest brand of the company outside the United States. It is consumed about 130 million times daily all over the world.
It was said that Fanta only came into existence when Coca-Cola in Germany found it difficult to import all of the ingredients for its usual carbonated drink products during World War II. The head of that division then decided to make a product using only what is available in the country at the time. The improvisation proved to be a big hit, however, with the product spreading throughout Europe after the war, and then on to other territories. It now has over 100 different varieties to choose from.
Sprite, the clear, refreshing drink flavored with lemon and lime, which comes in the distinctive green bottle, corners eight per cent of the beverage market. It was first introduced in the 1960’s to combat the increasing popularity of Pepsi’s 7-Up.
With excellent marketing (think “Obey Your Thirst!”) and a little backdoor dealing (The Coca-Cola Company pressured its bottlers that distributes 7-Up to replace it with Sprite), this drink finally overtook its competitor and it has never looked back.
3. Dr. Pepper
It may be quite odd for people in some markets to see Dr. Pepper ranking so high up in the list of Coca-Cola Company’s most popular products. However, it really does pull in quite a lot of money for the company.
Already in existence since the late 19th century and first introduced for the United States customers in the early 1900’s, the centenarian brand has amassed a rabid pool of loyal followers. It may be unfamiliar in some markets, but the Dr. Pepper fans say they like the distinct flavor that no other soda can match.
2. Diet Coke
Diet Coke cornered 17% market share in 2012. Recently, it passed perennial beverage bridesmaid Pepsi to become the world’s number two soda beverage.
There really is no telling what makes the Diet Coke tick with so many people in a way that no other diet, low-sugar, carbonated drink has ever done before. But the numbers speak for themselves—people from 150 territories worldwide really love their Diet Coke.
1. Coca-Cola Classic
Unarguably the largest and most recognizable beverage brand in the whole world, Coca-Cola is also the best selling product from the Coca-Cola Company. It has inevitably captured the hearts of generations of soda drinkers, available in all territories except North Korea and Cuba. It is in many media platforms, most recently as a product placement in American Idol Season 12. It has even conquered outer space, with special designed Coca-Cola Space Can, from which astronauts of the Space Shuttle Challenger drank their soda.
The Coca-Cola Company’s namesake makes up about 80% of the company’s considerable or 26% of the beverage market—that really leaves no room for ambiguity about which product sits on the throne of this particular beverage company.
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