The concept of sports is one that has captured the interest of the world one way or another. Sporting events provide the biggest platform for companies to advertise their brand or products via sponsorship. With thousands of sports occurring worldwide, companies have the ability to carefully select the event of which they wish to be a part of. Investing in sporting events in order to promote their products may be a costly method of promotion but has proven itself to be quite successful. Sponsorship is the material support of an event, activity or organization by an unrelated partner.
Here is a look at the 10 most famous sponsorships in sports.
Vodafone is a multinational telecommunication service provider by the British company; Vodafone Group Plc. Vodafone sponsors several leading sporting brands including Ferrari Formula 1 Moto Racing team and Manchester United. Their brand is also known for its former sponsorship with the English cricket team.
Honda is a Japanese company owned by Honda Motor Company Ltd. Honda is a subsidiary and manufacturer of automobiles, motorcycles and robotics. The brand was the official sponsor of the 2006 FIA Formula 1. Their brand is advertised heavily during most motor racing events. Honda has sponsored motor sports like Moto GP, Super Bike Racing and Others.
Castrol, owned by Bp Plc Company is a producer of oil, gas and alternative energy . This brand has sponsored a number of teams in Formula 1 for many years. Castrol became the official motor oil of NFL. Castrol has also signed a four year sponsorship deal for the Australian National Rugby Union team.
Samsung is a subsidiary and producer of Consumer Electronics, Telecom, Entertainment Apparel and others product of South Korean company Samsung Group. Samsung sponsors many sports clubs, such as; football, baseball, basketball, volleyball etc. Samsung is also sponsoring Chelsea Football Club in the English Premier League.
Puma is a clothing and consumer goods manufacturer and subsidiary of German company Puma SE. Puma sponsors a variety of sporting events in Germany. Puma is the official sponsor for “Sunrisers Hyderabad and Rajasthan Royals” in the Indian Premier League and also sponsors numerous players of football, cricket, rugby, golf etc. Puma is best known for sponsoring olympian Usain Bolt.
Adidas is a footwear, sports wear, sports equipment, toiletries manufacturing brand of German company Adidas AG. Adidas introduced the ball for the 2006 and 2010 FIFA Football World Cup games. Adidas advertises its brand in football, tennis, golf, cricket, rugby, gymnastics, baseball and field hockey.
Reebok is an athletic shoes, apparel and accessories manufacturer by English company Reebok International Ltd. Reebok sponsors Football team FC Köln in Germany. Reebok sponsors the St. George Illawarra Dragon in the NRL among others. Reebok officially sponsored National Hockey League CCM in 2004 and the team of National Football League
3. Coca Cola
Coca Cola is a carbonated soft drink produced by United States company The Coca Cola Company. Coca Cola was one of the official sponsors of 1996 ICC Cricket World Cup. The brand is also an official sponsor of Delhi Daredevils in IPL. Coca Cola was first commercial sponsor of Olympic Games in 1928. The Brand also sponsored the FIFA World Cup in 1978. Coca Cola has a long time relationship with basketball, hockey, football leagues etc.
2. Red Bull
Red Bull is an energy drink, sold by Austrian company Red Bull GmbH. Red Bull is a sponsor of “R B Leipzig, FC Red Bull Salzburg, Red Bull Brasil, Red Bull New York, Red Bull Racing, Scuderia Toro Rosso” Sports Team. Red Bull slogan ” gives you wings” is widely used in these sport activities.
Pepsi is a carbonated soft drink manufactured by the American company PepsiCo Inc. Pepsi announced a valuable partnership with the football association to invest in the rising stars of the nation’s game. It has official sponsorship deals with three major North American professional sports leagues. Pepsi became the new title sponsor of the “Indian Premier League” for the upcoming five seasons. Pepsi has official sponsorship deals with Pakistan Cricket Team. Pepsi is the largest sponsor in the sports world.
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