The world of online dating can sometimes feel more like a game than actual dating. One wrong word or move can make the difference between landing a first date with your soulmate and an ignored first text message. When it comes to dating, we seem to all have our preferences in terms of gender, race, body type, job, and stability. What makes us unique is that we all have different tastes when it comes to who we are attracted to. While we may think that our preferences are unique, trends show that there's a general consensus on which traits are most popular in western culture, including hair color, skin tone, height, and more.
According to data released from one of the world's most popular dating sites, OKCupid, there's even a distinct preference for certain ethnicities among men. When this data was released it raised some eyebrows; are online daters somehow racist? But when it comes to aesthetic preferences, people's "types" have been molded and shaped based on experiences and upbringing; there isn't necessarily any value judgement made other than about the look these daters find most attractive.
The following data from OKCupid is all based upon the average man's preference for the "average woman". The following is what online dating trends reveal about men's preferences; it's worth noting, however, that in response to the question 'Do you strongly prefer to date someone of your own race?', under 35% of respondents replied affirmatively.
4 Black Women
The fact that black women were placed on this level on the list stirred up some controversy with data providers OKCupid. Black women were more popular among black men, with Asian men in second place, white men in third, and finally, Latino men in fourth place.
According to online dating trends, black women tend to be less popular among men. Back in 2009, Asian men scored black women as 16% less desirable than the average woman. Black men believed that black women were 3% less desirable, Latino men believed that they were 22% less desirable, and finally, white men believed that black women were 18% less desirable.
In 2014, five years later, Asian men rated black women as 20% less desirable, black men rated them 1% MORE desirable, Latino men rated them as 18% less desirable (a 2% increase), and white men rated them 17% less desirable (a 1% increase).
3 Latin Women
Latinas have always been portrayed in the media as feisty, sexual and super-desirable to the average men. Latin women are reputed to be some of the most beautiful around the world, growing up in a beautiful culture. But how do they rank in popularity in the cutthroat world of online dating? The results are quite shocking.
In 2009, Asian men rated Latin women as 1% less desirable than the average woman. But black men actually rated Latinas as 3% more desirable than the average woman, and Latin men rated them as 6% more desirable. Finally, white men rated Latinas as 2% more desirable. Flash forward to 2014, Asian men came around and rated them as 2% more desirable than the average woman (a 3% increase), black men rated Latinas at 2%, Latino men rated them at a whopping 10% more desirable, and finally, there was an increase among white men's preferences, rating Latin women at 3% more desirable.
2 White Women
Just because a woman is white, doesn't mean that she only speaks English and lives in the United States. She could be an exotic Swedish model who speaks several languages or even a stay at home mother. White women are the ethnic majority in mainstream media including movies, television and fashion, so it's unsurprising that they rate high on the 'average' attraction scale.
In 2009, Asian men rated white women as 7% more desirable than the average woman, black men rated them 3% less desirable, Latino men rated them 9% more desirable, and white men rated white women 10% more desirable than the average woman. In 2014, Asian men rated white women as 3% more desirable (a 4% decrease from five years ago), black men rated them 6% less desirable than the average woman, Latino men rated them as 4% more desirable (a 5% decrease), and finally, white men rated white women as 6% more desirable (a 4% decrease).
1 Asian Women
According to the data, men have always preferred Asian women in one way or another, and that desire has only increased over the years.
In 2009, Asian men rated Asian women as 11% more desirable than the average woman. Black men rated them as 3% more desirable, and Latino men rated them as 7% more desirable. Finally, white men rated Asian women as 6% more desirable. How did the rating develop through the years? In 2014, Asian men rated Asian women as 15% more desirable (a 4% increase), black men rated them 2% more desirable (a 1% increase, not a dramatic change), Latino men rated them 4% (a 3% decrease), and finally, white men rated Asian women as 9% more desirable than the average woman (a 3% increase).
Interestingly, OKCupid has recently come under fire for preying on 'Asian fetishes'. There have even been cases of men dating several Asian women at once, and when they're found out, it's as easy as deleting their profile and creating a new one under a different username.
All of this data has been changeable throughout the years, so it seems that if there's anything that all online daters have in common, it is that they can be easily manipulated by culture and trends in the form of mainstream media, family, friends, and simple body chemistry.