It’s hard to believe YouTube was only launched a little over a decade ago, but the video sharing platform is now an integral part of daily life for many people. YouTube is a go-to source for content of all types, from entertainment to news to education.
YouTube is a place where distinct personalities can shine, as users have total control over their own content and are able to freely share home made videos to a massive user base with almost no production costs. The concept of YouTube celebrities is the internet trend of the moment, and rather than browsing through individual viral videos, more and more people are following individual content creators on channels that can have millions of subscribers.
YouTube celebrities use their comedic personalities or their incredible talents to create a specific brand, each specializing in a specific type of content that viewers are hungry for. As an incentive to keep these brilliant content creators returning to their site rather than turning to conventional entertainment channels like film and television, YouTube allows members to take a percentage of the advertising dollars the website makes from its viewers. For individuals with millions of subscribers, this can translate into billions of individual views and a huge payday.
These 15 YouTube celebrities have grown their individual brands into media channels with massive viewer bases. By cashing in their earnings from YouTube itself as well as diversifying into products and merchandise they can sell to viewers, these 15 YouTube celebrities make seven figure salaries.
15 Dude Perfect: $1.5 million (estimated)
14 PrankvsPrank: $2.26 million (estimated)
13 Rosanna Pansino: $2.5 million
12 Roman Atwood: $2.5 million
11 Lilly Singh: $2.5 million
10 Germán Garmendia: $3 million (estimated)
9 Michelle Phan: $3 million
8 Rhett + Link: $4.5 million
7 KSI: $4.5 million
6 CaptainSparklez: $4.8 million (estimated)
5 Lindsey Stirling: $6 million
4 Markiplier: Up to $8 million (estimated)
3 The Fine Bros: $8.5 million
2 Smosh: $8.5 million
1 PewDiePie: $12 million
Swedish comedian Felix Kjellberg is one of the most recognizable YouTube stars today, thanks in part to his appearance on a recent episode of South Park that parodied the phenomenon of “Let’s Play” videos. Kjellberg, aka PewDiePie, has grown an audience of 43 million subscribers primarily through playing and commentating video games like Minecraft. Recently PewDiePie launched “Scare PewDiePie,” a flagship series for the new subscription service YouTube Red in which he participates in Fear Factor-like challenges. His channel has also expanded into weekly vlogs that regularly rack up over 2 million views, as well as animations, food challenges, and reaction videos.
Sources: superfame.com, Business Insider, Forbes, People, TV Guide
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