For those of you unfamiliar with Deadpool, you'd still know he wears a red suit by now. However, the unorthodox Marvel superhero has gone pink in a bid to assist F--k Cancer.
With Deadpool 2 set for theater release on May 18, 20th Century Fox has partnered with Omaze - an online fundraising avenue - to put some really cool movie paraphernalia on offer in order to provide some funding for the above-mentioned charity.
Said partnership came about in 2016 and was announced during FX's premiere of the first Deadpool movie.
As you may have already guessed, the folks at F--k Cancer really hate cancer and are all about early detection, prevention, and treatment of the deadly disease. And in an effort to lend support, Ryan Reynolds, who plays Deadpool, has put on a slightly different suit.
"Oh! Hello there!" he goes in the short clip you can catch below. "You may be wondering, 'Why the pink suit?' Well, so the world can see that I have a big ol' heart-on. That's heart with a 't'—for my new obsession: Pink. The color, not the pop singer.
"Personally, I'm more of a Céline kind of guy. Pink is tied like a beautiful ribbon to a cause very close to me: Cancer."
The star then goes on to offer fans the chance to win his suit, quite literally, as well as various bits of movie memorabilia.
"I'm gonna donate the very suit off my back while giving you a chance to own some movie marketing memorabilia," he continued. "What you do from there is limited only by your imagination.
"Will you add it to your weekly wardrobe rotation? Does it become a colorful addition to your S&M dungeon? Or will you simply nail it to a post in order to scare away birds, children and the elderly?
"This is one fight where everyone can be a hero. No superpowers, capes or lame CG costumes needed. Just your money.
"Seriously, we need that. "These suits are not cheap!"
Apart from the trendy suit, there's also the chance to win autographed Deadpool 2 posters and Deadpool DVDs, an outgoing voicemail message from the man himself and many other prizes.
There are donation levels up for selection, with $10 unlocking 100 entries and $25 unlocking 250. It should be really easy to do the math from here. The winner of the grand prize will be announced after May 21, 2018.
Cancer, meanwhile, is one of the main causes of death worldwide, and according to the National Cancer Institute, there will be 22 million new cases of the disease within the next two decades. There are thousands of charities out there who do their part in fighting it, yet it's certainly refreshing to see partnerships such as the one described above in action.