Going back fifty years ago, the closest thing we had to beauty gurus were celebrities endorsing huge cosmetic brands. But the age of the influencer came around and completely challenged all of our notions of what gurus are, where they come from, and how successful they can actually become.
Thanks to social media, and in particular Instagram and Youtube, regular people who have a passion for makeup and beauty have managed to harness their talents and build truly profitable empires. Nowadays, it's very much possible to be richer than a Hollywood star if you have a camera and a knack for turning your face into an art canvas. Let's drive the point home, and take a look at the ten richest beauty gurus of 2019.
10 Shayla Mitchell - $1 Million to $1.5 Million
31-year-old California-born Shayla Mitchell is only one of the many skilled young people who used their incredible makeup talents to build her fortune and fame. Instagram was the main platform she chooses to showcase all the incredible things that she can do, under the very suitable username Makeupshayla.
Mitchell became popular to the point of amassing nearly 3 million followers on the social media platform. Back in 2017, she partnered with giant Maybelline to launch an exclusive collection of products. This, along with all the sponsored posts she does, have paid off. According to CelebsLifeReel, her net worth sits between $1 Million and $1.5 Million.
9 MannyMUA - $1.1 Million
Long gone is the notion that only women are allowed to take good care of themselves and wear makeup. That's made pretty clear by the fact that this list includes three male beauty gurus. We love nothing more than people who fight against stereotypes, and MannyMUA is a great example of that.
With almost 5 million subscribers on his Youtube channel, MannyMUA has been posting makeup tutorials since 2014. Slow and steady wins the race, and he became the first male-ambassador for Maybelline. According to Seventeen Magazine, all of this has contributed to grant MannyMUA the spectacular net worth of $1.1 Million.
8 Lauren Curtis - $1.4 Million
Lauren Curtis has been active on Youtube since 2011. She can be considered one of the pioneers of the beauty gurus industry, since she's been hustling hard for eight years now. And over the course of these eight years, she's amassed more than 3.5 million subscribers on Youtube, and over 1 million on Instagram.
Her beauty tutorials became so popular that Lauren has managed to turn her passion into a business. She even has her own loungewear business! Hard work and not giving up definitely pays, off. According to Wealtholino, the young entrepreneur is worth an estimated $1.4 Million.
7 Amanda Steele - $1.5 Million
Steele is the perfect last name for Amanda, yet another pioneer of the Youtube world, who has since used her fame to pursue many other ventures. The now 20-year-old began her channel MakeupByMandy24 back in 2010, when she was only 11. That's pretty impressive!
She currently has 2.5 million followers on Instagram, and what began as a beauty-guru career thanks to her video tutorials soon became the gateway for modeling, acting, and fashion. Put all of that together, and not only do you get a pretty impressive resumé, you also get a $1.5 Million net worth, as reported by Celebsolino.
6 Nikkie de Jager - $6 Million
She's not related to the Rolling Stones' front-man, but she's still a multimillionaire. The Dutch Youtube star began her career in 2008, when she first uploaded video onto the platform. But fame only arrived in 2015, when she posted a video showing how dramatically makeup can change people's appearance.
The Dutch beauty guru has since inspired thousands of people to show their faces without makeup. She has 12.2 million subscribers on Youtube, over 1 billion views, and was announced as the Global Beauty Adviser for Marc Jacobs Beauty earlier this year. No wonder Celebrity Net Worth evaluates her at $6 Million!
5 James Charles - $12 Million
20-year-old James Charles made history when he became the first male spokesperson for a makeup brand, when he announced his partnership with CoverGirl in 2016. However, Charle's career actually began in 2015, when the then 16-year-old began uploading his makeup tutorials to Youtube.
He currently has 16 million subscribers, he's modeled during Los Angeles Fashion Week, and was featured in an Iggy Azalea's music video. In spite of the several controversies Charles has been involved in, he remains, to this day, one of the most influential people on social media. Plus, according to Wealthy Gorilla, he has a net worth of $12 Million.
4 Jeffree Star - $50 Million
The last male beauty guru featured on this list is also the richest. Jeffree Star actually began his online presence with social media channel MySpace, which he used to promote his music and design work. His music career was what ended up funding the makeup brand that would turn him into a millionaire.
He founded Jeffree Star cosmetics in 2014, and used Youtube to promote it by posting several makeup tutorials. The channel now has over 15 million subscribers, and his empire, built on his entire life savings, is huge. According to Wealthy Gorilla, Star has an estimated net worth of a staggering $50 Million.
3 Rihanna - $600 Million
Bad girl RiRi might have started as a singer, and in the minds of many, that's still her main thing. However, superstar Rihanna decided to put her music career aside for a while to focus on pursuing other ventures. And those include fashion and makeup, as any devoted fan would know.
Her line of cosmetics, Fenty Beauty, quickly became one of the most popular out there, thanks to the focus on celebrating versatility. Offering an incredible array of skin tones, the brand, advertised by Rihanna herself through makeup tutorial on Fenty Beauty's Youtube channel, which has 616,000 subscribers. The jump to beauty guru helped Rihanna reach a reported net worth of $600 Million, according to Business Insider.
2 Hudda Kattan - $610 Million
Giving Rihanna a run for her money is Hudda Kattan, the true pioneer of Youtube beauty gurus. Kattan began her journey over a decade ago, when she started posting makeup tutorial to her channel, which now has over 3 million subscribers. Adding to that, there's her impressive Instagram follower count, at 27 million.
Hudda's work on Youtube helped her launch her own makeup line, Huda Beauty, the company that has turned her into a multimillionaire. According to Wikipedia, as of 2019, Hudda can thank her billion dollar business for putting her net worth at a staggering $610 Million.
1 Kylie Jenner - $1 Billion
Unless you've been sleeping under a rock, the number one spot on this list probably won't surprise you. The youngest member of the Kardashian-Jenner clan literally made headlines when she was featured on the cover of Forbes magazine, snatching the title of youngest self-made billionaire ever.
And it's all because of the incredible empire Jenner has managed to build after launching her makeup brand, Kylie Cosmetics. It started with lip-kits, and it was all the way up from there. And just in case the Forbes headline was too subtle for you, Kylie Jenner's net worth sits at $1 billion, making her the only billionaire featured on this list.