Los Angeles Clippers superstar Kawhi Leonard has filed a trademark for the phrase "What it do baby" following his stellar 2018/19 campaign in Toronto.
The quiet, but occasionally comical, forward led the Raptors to an NBA championship last season before moving back to his hometown to join Doc Rivers' Clippers. And he will be keen on winning a third career title, having won one with the San Antonio Spurs in 2014.
Kawhi was shown on video saying "What it do baby" after he won his ring last season and it's since become a popular greeting, just because of the way he said it.
According to the United States Patent and Trademark website, the player's company Kawhi Leonard, LLC has filed a trademark for the catchphrase along with another for "City views over interviews."
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Kawhi Leonard has filed two new trademark applications:— Josh Gerben (@JoshGerben) October 28, 2019
1. WHAT IT DO BABY
2. CITY VIEWS OVER INTERVIEWS
The applications, filed on October 23rd, indicate that Kawhi intends to use the trademarks as a clothing brand.#kawhi #ClipperNation
My breakdown 👇 pic.twitter.com/NDixdKG6qt
The filings, which were made on October 23, are explained by trademark lawyer Josh Gerben in the tweet above.
According to Gerben, both these phrases will be used for clothing. He says they were filed to be used as a slogan or company name but also explained that the filing basis shown on the document speaks to the player's "intent to use." Leonard has not used the phrases for any merchandising endeavors yet but fully intends to do so.
Whether or not he will be filing to trademark his famous laugh or "I'm a fun guy" remains to be seen. But "What it do baby" seems way more applicable where branding is concerned.
The Clippers have started their season 3-1 with Leonard in the side and they're looking well-oiled even with fellow All-Star Paul George still out.
They've won the first battle of L.A, beating the Lakers on opening night last week but surprisingly lost to the Phoenix Suns two games later. A victory over the Charlotte Hornets on Monday night has restored order.