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When PSY joined the Billboard 100 club with his viral anthem "Gangnam Style," the K-Pop genre truly made its mark on the United States. The horse-dance artist opened the door for new artists such as Black Pink and BTS to join the American music industry.
As one of the most relevant achievements of the South Korean genre, Black Pink became the first K-Pop girl group to perform at Coachella, the biggest music festival in the US. Regarding boy groups, BTS was the first K-pop male group to perform at the American Music Awards with their song DNA. However, "Gangnam Style" became the first YouTube video to exceed 1 billion views which generated the singer $8.8 million during 2012.
Rolls-Royce Red Phantom -$450.000
The Phantom is considered an ultimate status symbol. This luxurious car is assembled by hand in England. PSY is deeply rooted in Korean culture but also connected to the rest of the world. Park Jae-sang (his true name), studied business administration at Boston University but decided to drop out and pursue music instead.
He is currently married and has twin daughters. According to Kpop Starz, the singer credits his family for providing the support he needs for success. In a very humble way, the singer recognizes: "'Gangnam Style' was a literal miracle, and miracles never happen twice".
Wilshire Boulevard in Los Angeles - $1.25 million
PSY bought a two-bedroom condo on Wilshire Boulevard in the heart of Los Angeles. The apartment has 2,700 square feet of living space. The building was constructed in 1989, but the house looks newer than that, especially the big and luxurious bathroom. The kitchen is very sophisticated as well with beautiful wood furnishings. Also, there are floor-to-ceiling windows in several rooms. The building also comes with some nice perks, including a pool and concierge service Business Insider reports.
Coffee Shop in Seoul -$50 million
Coffee is considered a strong element in Korean culture, so much that it is common for celebrities to own restaurants and cafés. Even the entertainment companies themselves have their coffee shops. The amount of fanaticism toward this custom makes Seoul's coffee per capita greater than Seattle or San Francisco.
It is an estimate of 49,600 coffee shops in South Korea and 17,000 coffee shops in Seoul according to Host Fiera Milano. The name of PSY's coffee place is Takeout Drawing, an independent coffee shop and art gallery in Seoul's Itaewon district. The musician is the owner of the $50 million building in which the café has operated for more than a decade.
Hyundai Equus -$90.000
In 2012, Hyundai partnered with Psy, giving him a Hyundai Equus luxury sedan. Back then, Hyundai posted on their Facebook page a picture of PSY with the car with the caption "We caught up with K-Pop sensation PSY blowing up the Sway-o-meter in his mega-luxe Equus. How do you roll 'Gangnam Style?'".
Launched in 1999, the Hyundai Equus is the largest and most expensive model in the Hyundai lineup. "Gangnam Style's" music video features a Mercedes SLK 200 which costs $67,990. Meanwhile, the bulletproof Equus is not for sale and is made exclusively for chosen celebrities such as PSY and the former Secretary-General of the United Nations Ban Ki-Moon.
House in Gangnam District in South Korea -$29 million
"Gangnam Style" put the spotlight on Gangnam, the most affluent district in Seoul. For most Koreans, owning a house there means that they have a lot of money. Gangnam has the most expensive real estate in the country since the average apartment in the area costs about $716,00 or around P29 million ABS CBN reports.
No wonder why PSY is one of the celebrities who were rich before they were famous. As he hails from the wealthiest district in Korea, kind of like the Beverly Hills of South Korea. Despite his hit song being released in 2012, he made his debut on National Television in the year 2000.
Weeding Ceremony - $100.000
The cost to have a picture-perfect wedding day in an expensive country like Korea is a painful figure for the average. In the western world, weddings take place in humble locations such as churches and backyards. Even if the cost of the wedding depends on where the couple tied the knot, hotels are the most expensive venues for weddings at an average cost of more than $22,000. PSY married his wife Yoo Hye-Yeon after three and a half years of dating in 2006. At that time, she was a student at Yonsei University as a solo major. Now the couple is happy together raising their two daughters. Yoo is 12 years younger than him.
P Nation Label Building - $6.8 million
P Nation is a record label and entertainment agency. It was founded on January 24 of 2019 by the singer and producer PSY. Last year, the artist left his agency YG Entertainment (the second most successful agency in Korea with worldwide famous groups like Big Bang, 2NE1, Winner, and Black Pink) to start his own.
The first signed artist was Jessi, a Korean American rapper. Later, Hyuna, one of the hottest K-Pop stars and her boyfriend, the singer E'Dawn were also signed on PSY's agency. In July, the agency recruited another popular name in the Asian music industry: Crush.
Becoming The New Representative of Hyuna's music career - $48 million
Hyuna is a South Korean singer and rapper under P Nation. She was the most popular member of the girl group 4minute and became highly recognized after her debut solo album Bubble Pop!, which was released on July 5 of 2011. Hyuna has an estimated net worth of $48 million in 2019, according to Celebs Trending Now. Most of her earnings come from performances and sales of her songs and albums. She is now 27 years old.
Hyuna graduated from the Korea High School of Music and Arts and her first group was called Wonder Girls. She is one of the most popular female artists in Kpop and became especially well known because of her sexy concepts. She also appeared in PSY's second version of "Gangnam Style." PSY made a special guest appearance in her music video for her song "Ice Cream" in 2012.
Becoming The New Representative of Jessi's music career - $5 million
Jessie debuted as a soloist on September 15 of 2015. She was born in New York but grew up in New Jersey. She moved to Korea when she was 15 years old to pursue a music career. In 2016, she joined KBS's all-female cast in Sister's Slam Dunk with the superstar Tiffany Young (former member of Girls Generation) and Big Bang member Taeyang's wife Min Hyo-rin.
Nowadays she is a successful rapper with a foreign style that has been well received in the Korean music industry. Jessi is 30 years old and her music video of her song "Down" achieved 10 million views on YouTube. Her most recent single is "Who Dat B."
Building in Sinsa-dong in Seoul - $4.4 million
PSY bought a building in Sinsa-dong, Seoul for 5 billion won in march of 2017. The five-story building with a basement has a total floor area of 638.51 square meters and sits on a 246.7 square-meters. The global singer is still producing new music featuring other talented artists as well. Between the curious facts of the artist, his biggest musical influence is Freddie Mercury from Queen and is one of the few international celebrities that have received the acclaimed Diamond Play Button from YouTube. The recognition was given to PSY because he surpassed 10 million subscribers on his channel, becoming the first Asian artist to accomplish the feat.